Plain-language explainer
What is E-E-A-T?
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness: concepts from Google’s search quality rater guidelines used to describe helpful, reliable content.
The work to plan together
A scope shaped around this requirement.
- Show who wrote content and their experienceScope
- Cite sourcesReview
- Keep business details accurateCheck
The useful starting point
E-E-A-T describes qualities used in Google’s search quality evaluation guidance. It is not a score shown in Search Console or a checklist that guarantees rankings. Evidence of experience and expertise should be real and relevant to the topic.
What to review
- Show who wrote content and their experience
- Cite sources
- Keep business details accurate
- Matters most for health, money and safety topics
What to avoid or interpret carefully
Credentials, reviews and experience claims must be verifiable. Health, money and safety topics need especially careful review.
Practical detail
Show who knows the subject and where claims come from
For an illustrative technical guide, useful credibility comes from accurate explanation, relevant experience and traceable sources. A badge saying “expert” is not a substitute.
| Part of the work | Example output | How to review it |
|---|---|---|
| Authorship | A real author or accountable business | Do not invent a reviewer, qualification or biography. |
| Experience | A genuine task explanation or approved project record | State what was actually done and what the evidence can show. |
| Sources | Specific primary references for material claims | The link must support the statement, not merely point to a generic homepage. |
| Maintenance | An honest review date after a substantive check | A changed date alone does not make outdated instructions current. |
There is no useful public numeric E-E-A-T score to place on a page. Stronger evidence should help a reader assess the content, particularly where an error could affect an important decision.
Reference guidance: Helpful-content guidance.
Make important claims inspectable
Experience, expertise, authoritativeness and trust help frame a quality review. They are not a plugin score that can be added to a page. Readers should be able to understand who produced information and what supports it.
Identify authorship
Use genuine names and roles where approved. Do not invent experts or credentials. A topic requiring specialist review should have an actual qualified approval process.
Show the basis
Use real project evidence, accurate source information and transparent examples. A labelled hypothetical scenario can teach a method without pretending to demonstrate experience.
Keep facts current
Review service scope, prices and public contact information. A polished layout does not compensate for a misleading claim or an unmaintained source.
How to interpret this guidance
Trust is built through accurate useful information and responsible delivery. Adding a biography box to unsupported content does not solve the underlying problem.
Can we claim expertise before adding project proof?
Use only genuine approved qualifications and experience. Where project evidence is unavailable, explain the proposed process and limits honestly. Do not manufacture case studies, client logos or result screenshots.
Can schema create expertise?
No. Structured data can describe visible facts; it cannot supply experience or credentials the author does not have.
Can Tangensys help with the next step?
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