Tangensys • Remote delivery
SEO for recruitment agencies in the UK
Different organic journeys for employers and candidates. Map employer hiring questions to sector capability pages and candidate searches to current vacancies or career information. Do not combine every application and sales enquiry into one conversion figure.
The work to plan together
A scope shaped around this requirement.
- Client and candidate journeysScope
- Job visibilityReview
- Employer enquiriesCheck
What should this marketing help people do?
Map employer hiring questions to sector capability pages and candidate searches to current vacancies or career information. Do not combine every application and sales enquiry into one conversion figure.
- SearchA customer looks for a service you offer
- Relevant pageA page that answers their question
- Enquiry routeCall, WhatsApp or form
- Completed enquiryCounted separately from contact clicks
Work that matters for seo
Clarify the intent
Map the service and research searches to pages that explain the business’s genuine offer.
Make the information useful
Employers and candidates have different intentions. Give each a clear path, relevant information and forms that do not mix applications with hiring enquiries.
Connect the next step
Review useful organic enquiries separately from contact clicks and confirmed appointments or sales.
An example of useful page content
An employer seeking a specialist role needs the agency’s relevant recruitment process. A candidate needs accurate vacancy details and application instructions. Search pages should make that choice explicit.
This is an illustrative customer journey, not a claimed Tangensys result.
Priorities to discuss in the first review
Scope the seo work against approved business facts and the existing website or account.
- Map the service and research searches to pages that explain the business’s genuine offer.
- Review useful organic enquiries separately from contact clicks and confirmed appointments or sales.
How the plan becomes work
Agree a first scope with the relevant pages or campaigns, a factual review owner and the information needed for the enquiry handover. The proposal records access and approval dependencies.
Connect visibility with the enquiry journey
SEO and helpful content
Build discoverable pages for the questions and services that matter to the buyer.
Learn moreAdvertising where suitable
Test a defined offer with approved claims, useful landing pages and clear conversion tracking.
Learn moreWebsite and follow-up
Make contact easy, record the enquiry and agree who responds.
Learn morePractical detail
An illustrative specialist page plan
The sample below shows what an execution brief could contain for this sector. It is not evidence of a local office or a delivered client project.
| Part of the work | Example output | How to review it |
|---|---|---|
| Purpose | Build a specialist recruitment page | Separate service enquiries from general research. |
| Page outline | Roles/sector covered, employer brief, candidate route and process | Use actual service/coverage information and a relevant contact action. |
| Approval | Genuine specialism, current vacancies and permission for experience claims | Keep credentials, case/project claims and outcome wording factual. |
| Review | Employer enquiries separated from candidate applications | Record the deployed changes and limits in the outcome data. |
Tangensys provides remote delivery from Noida, India. The business supplies its genuine market coverage and the subject approval needed for publication.
Separate employer and candidate journeys
Recruitment websites serve audiences with different needs. Employers want to understand the hiring service; candidates want genuine roles and an application route. Mixing those journeys can produce misleading enquiry totals and confused responses.
Information before contact
Explain employer services separately from current vacancies. Keep role information accurate and maintained. Candidate data requirements should follow the agency’s approved application process.
A useful first response
Route by employer request or candidate interest. Staff confirm suitability and next steps. A CV submission, employer enquiry and completed placement are different outcomes.
Evidence worth publishing
Use genuine sector capability and approved employer or candidate feedback. Do not invent open positions, placement rates or client logos.
A market-specific brief with an honest delivery base
Use the actual service scope, genuine customer coverage and approved qualifications for this market. The business supplies local facts; a market page must not create fictional premises, reviews or projects.
Tangensys delivers remotely from Noida, India. The UK business approves specialist claims and its intake requirements. Call arrangements and technical scope are agreed for the engagement rather than assumed from a regional URL.
Free SEO audit
Start with a clear scope and a practical next step.
Share your website, the services to promote and the customers you want to reach. We’ll review the starting point and recommend a practical scope.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
How progress is measured
Review relevant organic visits and qualified enquiries. Search positions are diagnostic context; bookings or sales require the client’s own confirmed records.
Agree what qualifies as a suitable enquiry before comparing channels. If your CRM or booking system can confirm the later outcome, connect it through a separately agreed tracking setup.
- Contact clicksCall and WhatsApp clicks show interest, not a confirmed conversation
- Completed enquiriesA form submitted or a contact confirmed
- Qualified outcomesWhere your records or CRM allow
Content approval and sensitive information
Your team supplies and approves service facts, qualifications, prices, availability and any images or result claims. Specialist or regulated information goes through your qualified reviewer before publication.
Advertising eligibility and current platform policies are checked before a campaign is proposed. Detailed personal, medical or financial information should go through your approved intake process rather than a general marketing form.
Remote delivery and local approval
Tangensys works from Noida, India. We agree scheduled calls, email and WhatsApp communication for your UK team. Any time-zone overlap is confirmed for the engagement.
Your local team remains the source of truth for service areas, credentials, pricing, claims and regulatory approval. We adapt content and search planning to the audience rather than inventing a local office.
Can recruitment marketing measure placements?
Only where the agency has reliable later records and an agreed link to the source. Applications and enquiries can be measured separately. A placement claim needs confirmation rather than an assumption from a submitted form.
What should the specialist reviewer check?
Genuine specialism, current vacancies and permission for experience claims. Approval should cover both the public explanation and the intended intake route.
Which customer journey should we clarify first?
Usually employers looking for an agency for particular roles, because they pay the fees. Candidate journeys follow and need their own route.
What makes the content useful for this audience?
Sector and role expertise shown through clear specialism pages, plus practical guidance for candidates, kept separate from employer content.
How much does the work cost?
The quote reflects the channels, page scope, assets, tracking and support you need. Advertising spend and third-party costs are shown separately. A custom quote is provided within 2 working days.
How long does it take to see progress?
Implementation has agreed milestones. Search visibility takes time and varies with the site and competition; advertising also needs testing and effective follow-up. We do not guarantee a result date.
How do we get started?
Share the website, priority services, target audience and current enquiry process. We agree the next scope, access, content supply and review arrangements.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days