Tangensys • Plan, deliver, measure
App store optimisation
Help the right people understand and discover the app through an accurate store listing. Downloads matter less if users arrive with the wrong expectations.
The work to plan together
A scope shaped around this requirement.
- Keyword researchScope
- Listing copyReview
- Screenshots and videoCheck
- VisitorArrives on a phone or desktop
- NavigationFinds the right page quickly
- Form or integrationEnquiry, booking or order
- Your teamReceives it in the right place
In short
What does App store optimisation involve?
App store optimisation improves an app’s visibility and downloads in Google Play and the App Store through titles, keywords, screenshots and reviews.
When App store optimisation is a useful fit
Published apps
Review the actual listing, product proposition and install-to-use journey.
App launches
Prepare accurate store information and creative without guaranteeing approval or rankings.
Problems worth addressing first
Use these situations to identify the work that deserves attention before expanding the scope.
- Downloads are low
- Store listing is weak
A practical example
Screenshots can show the app’s main task and benefit in sequence instead of displaying several unexplained screens.
This is an illustrative scenario to explain the approach, not a claimed client project.
The work we can include
The final quote identifies the deliverables, quantities, approvals and exclusions. Select the work that serves your goal rather than assuming every item is required.
- Keyword research
- Listing copy
- Screenshots and video
- Review strategy
Where we usually begin
Store access, artwork, localisation and policy reviews are agreed. Visibility and approval are controlled by the platforms; reviews must be genuine.
Practical detail
Explain the app before measuring installs
An illustrative booking app needs a listing that shows the problem it solves and a screenshot sequence that matches the actual first-use journey.
| Part of the work | Example output | How to review it |
|---|---|---|
| Listing audit | Audience, title/description and supported search intent | Public claims agree with the released app. |
| Screenshot sequence | Choose service → request slot → understand confirmation | Images show actual supported behaviour rather than invented features. |
| Acquisition review | Listing views, install rate and source where available | Different populations and periods are not mixed in one conversion rate. |
| Product follow-up | Activation, retention and useful task completion | Installs alone are not presented as retained customers. |
The store controls ranking and available experiments. Listing improvements should be reviewed alongside the app experience and the actual audience.
Make the listing describe the actual app clearly
App store optimisation should help a relevant person understand the application. The title, description and screenshots need to reflect supported functionality. Keywords cannot compensate for an app that fails the task advertised in the listing.
Start with genuine user questions and the current product. Clarify the main benefit and show the actual journey with approved screenshots. Reviews and rating requests should follow the platform’s current rules rather than involve fabricated feedback.
Review listing changes, available impressions and supported download or engagement measures. Installation is not proof of retained use or revenue. Platform selection and approval remain outside a provider’s guarantee.
Free app consultation
Start with a clear scope and a practical next step.
Tell us what you want to improve and share the relevant website or project details. We will review the starting point, recommend a suitable scope and provide a custom quote.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
Process
How the work is delivered
Review the starting point
Review the current setup, examples of the problem and the information needed to agree the work.
Agree scope and sign-off
We agree the users, essential journeys and supported devices before selecting a native or cross-platform approach. A prototype helps confirm the scope before the build.
Deliver and review
The release plan covers realistic-device checks, backend dependencies and store preparation. Platform approvals are outside our control; maintenance and future features are separately scoped.
Hand over the next steps
Review the agreed outputs together. Confirm what your team maintains and what needs a separate ongoing arrangement.
What progress should mean
Measures that match the work
Review store impressions, listing conversion and installation quality where data permits. Keep changes documented so their effect can be assessed.
A record of delivery
See what was completed, reviewed and still dependent on access or approvals. Project delivery and business results are reported separately.
Clear limits in the data
We explain what can be verified and where a result is only an estimate. Contact clicks, conversations and sales are different actions.
Scope and responsibilities
You keep ownership of your business accounts and approved deliverables under the agreed contract. Any third-party licences, subscriptions or usage fees are identified before you commit.
Can a listing change guarantee more downloads?
No. It can improve clarity and relevance, but demand, competition, product experience and platform decisions also matter. Compare supported listing observations and later use separately, with the changed assets and dates recorded.
Can listing changes guarantee more installs?
No. The app, audience, competition and store decisions matter. Agree a measurement route before evaluating the change.
Do you redesign the app itself?
Only if separately scoped. Listing optimisation can identify onboarding issues but does not automatically include product development.
Do you run app install ads?
Yes, through Google Ads app campaigns.
How is App store optimisation priced?
We quote against your goals, current setup and agreed scope. The quote separates delivery from third-party costs and ongoing support. You receive a custom quote within 2 working days.
How long does the work take?
The timeline follows the size of the agreed scope, access, content and approvals. We confirm milestones in the quote; a simple change and a full implementation need different schedules.
How will we communicate?
Your point of contact agrees a review rhythm with you. We use email, WhatsApp and scheduled calls, with decisions and scope changes recorded clearly.
What do you need to get started?
Share your current website or system, your main goal and examples of what is not working. We then agree the access and information needed for discovery.
Is everything included in the free review?
No. The free initial review helps define the next step. Detailed research, design, implementation and ongoing support are included only when stated in your quote.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days