Tangensys • Plan, deliver, measure
Digital marketing for B2B companies
A purchase can involve several people with different concerns. Content should help technical, operational and commercial stakeholders evaluate the same offer.
The work to plan together
A scope shaped around this requirement.
- Content for each buying stageScope
- LinkedIn presence and adsReview
- CRM-connected lead trackingCheck
An example of useful page content
A buyer can find a solution explanation, implementation considerations and a clear enquiry route. Sales can share those pages during a longer decision process.
This scenario explains the approach; it is not a claimed Tangensys case study.
- Search“industrial packaging supplier for export”
- Enquiry formCompany and role of the person enquiring
- What is measuredEnquiries that match your agreed qualification criteria
Sector detail
How B2B customers search and decide
Buyers in this sector search, compare and enquire in their own way. These details shape the pages, forms and channels we recommend.
Typical searches (examples)
- “industrial packaging supplier for export”
- “ERP implementation partner for a mid-size manufacturer”
- “contract manufacturing for cosmetics”
What the enquiry form should ask
- Company and role of the person enquiring
- Product or service of interest
- Approximate volume or project size
- Expected timeline
Channels that usually fit
- SEO for capability and industry pages buyers use to shortlist
- LinkedIn for reaching named roles in target companies
- Google Ads on specific product and solution searches
What to measure
- Enquiries that match your agreed qualification criteria
- Proposals or quotes issued from website enquiries, where your CRM records them
Starting plan
How we would start marketing for B2B companies
A typical sequence; your plan sets out the actual scope and timing.
First month
Identify the people involved in a purchase and the information each needs to compare suppliers. Review capability pages and the request form, then agree what makes an enquiry suitable, such as application, order size or project requirements.
Months two and three
Build the agreed product, capability or application pages with specifications and permitted supporting evidence. Give buyers a useful way to request a quote or technical discussion, and record the information sales needs for a first response.
After that
Review qualified enquiries alongside proposals and closed deals where reliable CRM records are available. Look for gaps between marketing and sales, including unanswered technical questions or requests that arrive without enough detail to price.
Approvals
Who approves what
Your team stays responsible for facts, claims and permissions. Nothing is published without approval.
Content checks for B2B companies
- Technical or sales leads approve capability and specification claims
- Client names and examples appear only with permission
Priorities to discuss in the first review
- Content for each buying stage
- LinkedIn presence and ads
- CRM-connected lead tracking
Make the next commercial conversation easier
B2B prospects often need to check fit before they can request a proposal. Explain the service boundaries, prerequisites and delivery process so they can discuss the option internally. A generic benefits list rarely supplies enough information for that decision.
Information before contact
Include use cases, requirements and the questions that change scope. Separate standard capabilities from custom work and future possibilities. Link deeper technical information without overwhelming the introductory page.
A useful first response
Ask for the business problem and relevant setup, then route the request to the appropriate owner. A short qualification conversation can clarify whether discovery or a proposal is the right next step.
Evidence worth publishing
Use approved project facts, genuine expertise and inspectable processes. Keep illustrative examples labelled and avoid claiming that every enquiry becomes pipeline.
Free growth review
Start with a clear scope and a practical next step.
Share your website, the services to promote and the customers you want to reach. We’ll review the starting point and recommend a practical scope.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
How can content help when our sales cycle is long?
Answer the questions that recur during shortlisting, review and approval. Useful pages can support several participants without claiming to replace sales conversations. Connect enquiries with later CRM stages only where reliable records exist.
What should B2B companies pages explain before someone enquires?
What you supply or deliver, the sizes of order or project you take on, typical lead times and what a buyer should send with an enquiry. Short examples of similar work help buyers judge fit before they contact you.
How much does digital marketing for B2B companies cost?
Scope depends on your product range, buyer groups, target markets and the technical input needed for content. SEO, LinkedIn campaigns and Google campaigns are separate workstreams that can be combined where useful. Advertising spend and any CRM integration are quoted separately from the agreed management work.
How long before we see results?
Useful progress can appear before revenue because B2B buying often involves several people and a long sales cycle. We first assess page improvements and suitable enquiries, then proposals and sales when records support the comparison. No enquiry or revenue date is guaranteed.
What do you track?
Qualified enquiries against your criteria and, where your CRM allows, proposals and closed deals.
How do we start?
Share your website, target industries, typical order or project size and your qualification criteria.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days