Tangensys • Plan, deliver, measure
Digital marketing for law firms
People often arrive before they know which legal service they need. Explain the permitted scope of practice clearly and give a discreet route for initial contact.
The work to plan together
A scope shaped around this requirement.
- A credible website with permitted informationScope
- Helpful legal information that answers common questionsReview
- Clear contact routesCheck
An example of useful page content
A practice-area page can outline the kinds of matters handled, explain the initial contact process and direct visitors to the firm’s approved information. Advertising decisions require the firm’s professional review.
This scenario explains the approach; it is not a claimed Tangensys case study.
- Search“how to file a consumer complaint online”
- Enquiry formFor Indian advocates: a simple contact form that does not solicit work
- What is measuredWebsite enquiries, without paid lead generation in India
Sector detail
How people look for legal information
Buyers in this sector search, compare and enquire in their own way. These details shape the pages, forms and channels we recommend.
Typical searches (examples)
- “how to file a consumer complaint online”
- “documents needed for property registration in Delhi”
- “what happens after a cheque bounce notice”
What the enquiry form should ask
- For Indian advocates: a simple contact form that does not solicit work
- Area of law and a brief description, with a reminder not to send confidential details
Channels that usually fit
- Informational content that explains legal processes in plain language
- An accurate website with permitted information about the advocate or firm
- For UK and US law firms, SEO and ads within their regulators’ rules
What to measure
- Website enquiries, without paid lead generation in India
- Visits to guides that answer common legal questions
Rules to respect
In India, the Bar Council of India rules prohibit advocates from advertising or soliciting work; a website may share limited permitted information. Paid campaigns and promotional claims are therefore not suitable for Indian advocates.
Starting plan
How we would start marketing for law firms
A typical sequence; your plan sets out the actual scope and timing.
First month
Confirm the jurisdiction and review the proposed website work with the firm’s qualified reviewer. Agree the factual information that may be published and an appropriate contact route before drafting pages or recommending any promotional activity.
Months two and three
Prepare the agreed factual information or explanatory content within the reviewer’s approved scope. Keep qualifications, practice information and contact details accurate; decisions about permissible publicity or promotion remain with the firm and its adviser.
After that
Review information accuracy, website use and contact enquiries where measurement is appropriate. Revisit unanswered information needs with the reviewer; paid lead generation is not proposed for Indian advocates, and any UK or US campaigns require a separate permitted scope.
Approvals
Who approves what
Your team stays responsible for facts, claims and permissions. Nothing is published without approval.
Content checks for law firms
- The advocate or firm approves all content
- Indian advocates publish only information permitted by Bar Council rules
Priorities to discuss in the first review
- A credible website with permitted information
- Helpful legal information that answers common questions
- Clear contact routes
Help people identify the right legal enquiry route
Legal-service pages should explain practice areas and the initial contact process without providing personalised advice. Visitors need to understand the firm’s actual services and who reviews a request. Outcome promises and credentials require verified approval.
Information before contact
Describe the matter type, relevant process and what the first discussion can cover. Avoid asking visitors to publish detailed confidential case information in a general enquiry.
A useful first response
Route the broad matter and contact details to the designated staff process. The firm determines conflicts, suitability and engagement. An online submission is not an accepted professional relationship.
Evidence worth publishing
Use approved practitioner details and permitted factual experience. Client stories need confidentiality review and permission. Do not invent case outcomes or success rates.
Free growth review
Start with a clear scope and a practical next step.
Share your website, the services to promote and the customers you want to reach. We’ll review the starting point and recommend a practical scope.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
Should a legal landing page promise a successful outcome?
No. Explain the service, process and qualifications accurately. Individual matters depend on facts and professional assessment. The firm’s qualified reviewer should approve claims for the relevant market before publication.
What should law firms pages explain before someone enquires?
For Indian advocates, a website may share limited factual information, such as name, contact details, enrolment and areas of practice, without soliciting work. UK and US firms can explain services, fees and process within their regulators’ rules.
How much does digital marketing for law firms cost?
Cost depends on the jurisdiction, approved content scope, website work and professional review process. For Indian advocates, the proposal stays within the permitted information scope and does not include paid lead generation. For UK or US firms, any permitted campaign work and advertising spend are quoted separately.
How long before we see results?
The schedule depends on professional review and approval before publication. Early progress means accurate approved information and a clear contact process, while search visibility needs ongoing observation. Marketing cannot guarantee instructions, case outcomes or a particular enquiry volume.
What do you track?
Website enquiries and visits to legal guides; no paid lead generation for Indian advocates.
How do we start?
Share your website, practice areas, enrolment details and the jurisdiction you practise in.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days