GEO
Generative Engine Optimisation
Improve how generative AI tools understand and cite your business.
Generative engine optimisation (GEO) focuses on the content and signals AI tools use when they write answers. Tangensys makes your expertise easy to find, quote and verify.
How the work fits together
What is generative engine optimisation (GEO)
- Quotable contentClear and specific
- Entity factsConsistent everywhere
- Trusted sourcesRelevant mentions
- CitationsTracked over time
In short
What is generative engine optimisation (GEO)?
GEO improves how AI search tools such as Google AI Overviews, AI Mode, ChatGPT and Perplexity understand, describe and cite a business. It combines quotable content, consistent business facts, structured data and mentions on sources these tools trust.
- Clear business factsConsistent details across the web
- Relevant pagesPlain answers to buyers’ questions
- Answer sourcesPages AI tools may draw on
- AI answerEach tool decides what to show; citations are never guaranteed
Who it helps
AI answers draw on content that is easy to quote.
Vague marketing copy rarely appears in AI answers. Specific, well-structured explanations backed by consistent facts are easier for AI tools to use.
Expertise-led firms
Specialist knowledge that should be cited.
Software and technology
Products compared in AI answers.
Service businesses
Recommendations for specific needs.
Common problems
Why AI tools overlook good businesses
Content is generic
Nothing specific to cite.
Facts conflict across sites
AI answers become inconsistent.
Few relevant mentions
Other sources rarely reference you.
Pages are hard to crawl
AI tools cannot read them.
Starting point
Where we usually begin
We usually begin with your most important topics.
Pick priority questions and topics
Where you should be cited.
Improve content and facts
Specific, consistent, verifiable.
Build relevant mentions
On trusted sources.
Deliverables
What the service includes
Question set and baseline
Priority questions and current AI answers.
Quotable content
Specific explanations, data and definitions.
Entity consistency
Name, services and facts aligned across the web.
Structured data
Markup that matches visible content.
Relevant mentions
Coverage on sources AI tools use.
Citation tracking
Mentions and citations over time.
Practical detail
A prompt observation becomes a source improvement
For an illustrative supplier, compare buying-fit questions with its real service page. If an answer confuses the service scope, investigate the source facts before chasing a larger mention count.
| Part of the work | Example output | How to review it |
|---|---|---|
| Question set | Service fit, process and comparison questions | Keep the exact wording and market context. |
| Observation | Mention, linked citation and description accuracy | Store the platform/date and an answer record. |
| Action | Correct a missing service boundary on the useful page | A source correction is measurable work; later selection is not guaranteed. |
Illustrative method, not a client result. The agreed brief identifies the question set, source owners and work included.
Make business facts understandable without oversimplifying them
Generated answers may compress a complex service into a few statements. Your own pages should explain the main facts clearly while preserving conditions and limitations. A short direct answer followed by a useful explanation helps people assess the offer.
Choose content from actual customer decisions: who the service suits, what is included and what affects the quote. Avoid invented comparisons or claims that your business is the best. Sources and approved evidence matter more than adding an AI label to existing copy.
Review sampled mentions, accuracy and citations separately. Keep the same question method for comparable observations, while recording changes to the set. Source improvements can support discovery but cannot require an assistant to cite or recommend the business.
Free AI visibility review
See how AI tools describe your business.
Share your website. We will check how AI search tools describe your business for a few relevant questions, note gaps and opportunities, and provide a quote.
The review is free. Any AI search work is quoted separately.
Related approaches
Strong foundations for AI search
SEO foundations
AI search draws on the same foundations as organic search: crawlable pages, clear content and accurate facts.
Explore SEO services
AI assistants and automation
Beyond search visibility, AI can answer enquiries and automate follow-up.
Explore AI servicesProcess
How the work runs
Agree the questions
What buyers ask AI tools about your services.
Record a baseline
Current AI answers across agreed tools; quote within 2 working days.
Improve content and facts
Clear answers, consistent details and structured data.
Re-check regularly
Track how answers change and adjust.
Measurement
How AI search work is measured
Mentions and citations
Whether AI tools mention or cite you for agreed questions.
Fact accuracy
Whether AI answers describe your business correctly.
Organic visibility and enquiries
Search visibility and completed enquiries alongside AI checks.
Should we rewrite every page into short answers?
No. Use concise answers where they help, then retain the context needed for a decision. Services, guides and product pages have different purposes. Removing detail to chase answer formats can make the source less useful.
What evidence will the review retain?
The agreed questions, source pages, observations and completed actions are recorded. Missing or unfavourable findings are not excluded from the method.
Is GEO the same as AEO?
They overlap: AEO focuses on direct answers; GEO on how generative tools describe and cite you.
Can citations be guaranteed?
No; we improve the signals and measure results.
How is GEO priced?
By topics and scope; custom quote within 2 working days.
How long does GEO take?
Content and fact fixes are quick; changes in AI answers can take weeks or months.
What do you need to get started?
Your website, main services, target customers and markets. During onboarding we agree access to your website, Search Console and analytics.
Related services and locations
Let’s work out what your website needs.
Send us your website and tell us which services you want more enquiries for. We’ll discuss the priorities and recommend the next step.
Custom quote within 2 working days