LLM brand visibility
ChatGPT, Gemini and Perplexity Visibility
Improve how AI assistants mention and describe your brand.
People ask ChatGPT, Gemini, Perplexity and Copilot for recommendations and comparisons. Tangensys checks how these assistants describe your brand and improves the information they draw on.
How the work fits together
How can a brand improve its visibility in AI assistants
- AssistantsChatGPT, Gemini and more
- Brand factsConsistent sources
- MentionsTrusted references
- AnswersChecked over time
In short
How can a brand improve its visibility in AI assistants?
By making accurate, consistent information about the brand easy to find: clear website content, aligned profiles and listings, mentions on trusted sources and access for AI crawlers where appropriate, then checking answers regularly.
- Clear business factsConsistent details across the web
- Relevant pagesPlain answers to buyers’ questions
- Answer sourcesPages AI tools may draw on
- AI answerEach tool decides what to show; citations are never guaranteed
Who it helps
Each assistant draws on different sources.
Some search the web live; others rely more on what they learned in training. Consistent facts across many trusted sources help across them all.
Brands compared in answers
Product and service comparisons.
SaaS and technology
Tool recommendations.
Professional services
Provider shortlists.
Common problems
Why assistants describe brands poorly
Outdated brand facts
Old descriptions persist.
Few independent mentions
Assistants lack sources.
AI crawlers blocked
Live search tools cannot read your site.
No regular checks
Changes go unnoticed.
Starting point
Where we usually begin
We usually begin assistant by assistant.
Record current answers
For agreed prompts.
Fix brand facts and access
Website, profiles and crawler settings.
Build mentions and re-check
Over time.
Deliverables
What the service includes
Assistant baseline
Answers to agreed prompts in each assistant.
Brand fact alignment
Website, profiles and listings.
Crawler access review
robots.txt settings for AI crawlers, by your choice.
Mentions on trusted sources
Relevant coverage and references.
Clear brand content
About, services and comparison pages.
Regular re-checks
Changes reported.
Practical detail
Separate a brand mention from an accurate recommendation
An illustrative review records whether a platform names the business, links a supporting page and describes the actual offer correctly. Those are three different results.
| Part of the work | Example output | How to review it |
|---|---|---|
| Mention | Business name appears | May be unlinked or inaccurate. |
| Citation | A link to a source appears | Check that the page actually supports the statement. |
| Useful accuracy | Scope and facts match the current business | Prefer correct decision information over a flattering invented claim. |
Illustrative method, not a client result. The agreed brief identifies the question set, source owners and work included.
Reference guidance: OpenAI crawler documentation; Perplexity crawler documentation.
Distinguish an accurate description from a favourable mention
Brand visibility in assistants is useful only when the description is accurate and relevant. A mention that lists an unavailable service or wrong location is not a success. Review business facts and the sources the experience actually references.
Name the interface used and whether it supports web information in the tested situation. Different assistant experiences can produce different answers. Keep organic source work separate from advertising or model-training access.
Retain the question, answer, date and source links where present. A single positive response cannot establish stable recommendation frequency. Use the observations to correct your own information and prioritise useful pages, without inventing a ranking system.
Free AI visibility review
See how AI tools describe your business.
Share your website. We will check how AI search tools describe your business for a few relevant questions, note gaps and opportunities, and provide a quote.
The review is free. Any AI search work is quoted separately.
Related approaches
Strong foundations for AI search
SEO foundations
AI search draws on the same foundations as organic search: crawlable pages, clear content and accurate facts.
Explore SEO services
AI assistants and automation
Beyond search visibility, AI can answer enquiries and automate follow-up.
Explore AI servicesProcess
How the work runs
Agree the questions
What buyers ask AI tools about your services.
Record a baseline
Current AI answers across agreed tools; quote within 2 working days.
Improve content and facts
Clear answers, consistent details and structured data.
Re-check regularly
Track how answers change and adjust.
Measurement
How assistant visibility is measured
Brand mentions by assistant
Whether each assistant mentions you for agreed prompts.
Description accuracy
Whether brand facts are correct.
Share of recommendations
How often you appear alongside competitors.
- Contact clicksCall and WhatsApp clicks show interest, not a confirmed conversation
- Completed enquiriesA form submitted or a contact confirmed
- Qualified outcomesWhere your records or CRM allow
What if an assistant describes our business incorrectly?
Save the exact statement and relevant sources, correct information you control and use available feedback routes where appropriate. Monitor the issue with the same question context. Immediate replacement or deletion cannot be guaranteed.
What evidence will the review retain?
The agreed questions, source pages, observations and completed actions are recorded. Missing or unfavourable findings are not excluded from the method.
Which assistants do you track?
We agree the list, usually ChatGPT, Gemini, Perplexity and Copilot.
Should we allow AI crawlers?
It is your choice; we explain the trade-offs.
How is this priced?
By assistants and prompts tracked; custom quote within 2 working days.
How quickly do answers change?
Live-search assistants can change quickly; others may take much longer.
What do you need to get started?
Your website, main services, target customers and markets. During onboarding we agree access to your website, Search Console and analytics.
Related services and locations
Let’s work out what your website needs.
Send us your website and tell us which services you want more enquiries for. We’ll discuss the priorities and recommend the next step.
Custom quote within 2 working days