Tangensys • Plan, deliver, measure
Hire a dedicated PPC specialist
Agreed capacity for your backlog, with role fit and availability confirmed before you commit.
The work to plan together
A scope shaped around this requirement.
- Google Ads and Meta ads managementScope
- Conversion trackingReview
- Bid and budget optimisationCheck
Skills and tasks to discuss
- Google Ads and Meta ads management
- Conversion tracking
- Bid and budget optimisation
- Performance reporting
- Brief and accessWhat a PPC specialist needs to start
- Evaluation taskOne representative task
- Your reviewJudge the output against agreed criteria
- HandoverWork your team can continue
Responsibilities
What a PPC specialist usually handles
The day-to-day work, and what to ask before you agree an engagement.
A typical week
- Review search terms and add negatives
- Adjust bids, budgets and audiences based on tracked results
- Write and test new ad variations
- Report results with recommended next steps
Questions to ask before you commit
- What do you count as a conversion, and why?
- How do you decide when to use automated bidding?
- How do you separate contact clicks from completed enquiries?
Evaluation
How to evaluate a PPC specialist
One representative task, the output to expect and how to judge it. Availability, experience and working arrangements are confirmed before an engagement begins.
The task
Audit one existing campaign with read-only access and list the five changes you would make first, with reasons.
What you should receive
- A written list of changes with expected effect
- A note on tracking problems found
- A proposed reporting format
How to judge the work
- Look for account structure, query quality, budget reasoning and a distinction between contact clicks and qualified leads.
- Inspect tracking QA, budget authority and a useful account finding. Contact clicks, accepted submissions and qualification should remain separate in the proposed report.
Getting started
The brief and access a PPC specialist needs
A clear brief and the right access let the work start without delays.
What to include in the brief
- Business goals and what a useful enquiry or sale is worth
- Platforms, accounts and current monthly spend
- Landing pages and conversion tracking in place
- Who approves budget changes and ad copy
Tools and access
- Access to Google Ads, Meta or other ad accounts through your manager account
- Analytics and tag manager access
- A shared sheet or CRM view for lead-quality feedback
Access is granted by your team and removed at handover.
Handover
What a handover should include
Whether the engagement ends or changes, your team should be able to continue the work.
Handover from a PPC specialist
- A change log and account notes
- Tracking documentation
- A list of tests running and their status
- Recommendations for the next month
Free role and project review
Start with a clear scope and a practical next step.
Tell us what you want to improve and share the relevant website or project details. We will review the starting point, recommend a suitable scope and provide a custom quote.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
How is a dedicated PPC specialist priced?
A dedicated PPC specialist is usually quoted as monthly capacity, based on the hours, skills and scope you need. You receive a custom quote within 2 working days of reviewing your brief.
How soon can work start?
After the brief, access and a first evaluation task are agreed. The proposal confirms the start date once availability and experience have been confirmed for your requirement.
Who pays the ad spend?
Your business pays the platforms directly; the specialist’s fee covers management only.
Which platforms does the specialist manage?
Commonly Google Ads and Meta; Microsoft and LinkedIn can be included where experience is confirmed.
How is lead quality fed back?
Through a simple weekly rating of enquiries, which is used to adjust campaigns.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days