Google Ads
Google Ads Management
Appear when people search for what you offer.
Google Ads puts your business in front of people actively searching. Tangensys manages Search, Performance Max, Display and remarketing campaigns, with tracking and landing pages that turn clicks into enquiries.
How the work fits together
What does Google Ads management involve
- Search intentKeywords and negatives
- BiddingToward real goals
- Landing pagesMatched to ads
- EnquiriesTracked separately from clicks
In short
What does Google Ads management involve?
Google Ads management sets up and improves campaigns across Google Search, Performance Max, Display, YouTube and remarketing. It covers keywords and negatives, audiences, bidding, ads, landing pages and tracking.
- CampaignSearch, Shopping or social ads
- Landing pageMatches the ad’s offer
- Contact clickA call or WhatsApp click shows interest only
- Completed enquiryA form sent or a contact confirmed
Who it helps
Search ads reach people who are already looking.
Someone searching for a service often needs it soon. Google Ads lets you appear at that moment, if the keywords, ads and landing page match what they want.
Local services
Calls and requests from nearby searchers.
B2B and professional services
Specific service and solution searches.
Online stores
Product and category searches.
Common problems
Where Google Ads budgets are wasted
Irrelevant search terms
We add negatives and tighten match types.
Wrong conversion goals
We optimise toward completed enquiries.
Automated campaigns without guardrails
We set clear inputs and exclusions.
Generic landing pages
We match pages to ad groups.
Starting point
Where we usually begin
We usually begin with tracking and search terms.
Fix conversion tracking
Completed actions, not page views.
Review search terms
Remove waste quickly.
Restructure where needed
Campaigns aligned with services and margins.
Deliverables
What the service includes
Conversion tracking
Forms, purchases and, where supported, confirmed calls; contact clicks reported separately.
Search campaigns
Keywords, negatives and ad groups by service.
Performance Max
With clear goals, assets and exclusions.
Remarketing
Reaching previous visitors with relevant messages.
Landing page alignment
Each ad group sent to a relevant page.
Monthly reporting
Cost per enquiry, search terms and changes made.
Use search intent to organise the campaign
Google Ads work should distinguish different reasons for searching. A repair enquiry, product comparison and job search can contain similar words but have different value. Campaign structure and destination choice need to follow the offer and exclusions.
Review search terms and enquiry feedback together where the account supports them. A poor lead may reflect the query, advertisement, page or follow-up process. Change the relevant part rather than treating every problem as a bidding issue.
Keep management fees, media spend and supported conversion actions separate. Optimisation is a regular review process, not a claim that every account is changed daily. Confirmed calls and sales depend on additional supported records.
Free ads review
See where your ad budget could work harder.
Share your website and, if you have one, read-only access to your ad account. We will review tracking, campaigns and landing pages, outline priorities and provide a quote.
The review is free. Ad spend is paid to the platforms; management is quoted separately.
Related approaches
Ads work better with strong pages
Landing pages that match the ad
Focused pages with a clear next step turn more clicks into enquiries.
Explore landing page design
SEO alongside paid search
Ads bring visibility now; SEO builds visibility that keeps working.
Explore SEO servicesProcess
How the work runs
Check tracking
Completed actions counted correctly before spend changes.
Plan and quote
Goals, budgets and structure; quote within 2 working days.
Launch campaigns
Focused campaigns with matched landing pages.
Review and optimise regularly
Adjust campaigns using enquiries, sales and lead-quality feedback, with monthly reporting.
Measurement
How ad performance is measured
Cost per enquiry
What each completed enquiry costs, by campaign.
Enquiry quality
Whether enquiries match your customers, using your feedback.
Contact clicks
Call and WhatsApp clicks, reported separately from confirmed contacts.
Why can a campaign get clicks without useful leads?
The message may attract research or unsuitable requests, the page may lack clarity, or the contact path may fail. Investigate the journey and actual search evidence. More budget should not be the automatic response to an unexplained conversion gap.
Do you use Performance Max?
Where it suits your goals, with clear inputs and monitoring.
How is Google Ads management priced?
Management is quoted for the scope; ad spend is paid to Google.
How quickly will we see results?
Traffic can start soon after launch; reliable results usually take a few weeks of testing and adjustment.
Who owns the account?
You do.
What do you need to get started?
Your website, the services or products to promote, target areas and read-only access to any existing ad accounts.
Related services and locations
Let’s work out what your website needs.
Send us your website and tell us which services you want more enquiries for. We’ll discuss the priorities and recommend the next step.
Custom quote within 2 working days