Tangensys • Plan, deliver, measure
Landing page design
Match one offer to one visitor intention. The page should explain the value, answer the main objections and make the next action obvious.
The work to plan together
A scope shaped around this requirement.
- Page structure and copyScope
- Design and buildReview
- Form or WhatsApp actionCheck
- VisitorArrives on a phone or desktop
- NavigationFinds the right page quickly
- Form or integrationEnquiry, booking or order
- Your teamReceives it in the right place
In short
What does Landing page design involve?
Landing page design creates single pages built for one campaign or offer, usually for ads, with one clear action.
When Landing page design is a useful fit
Businesses running Google or Meta ads
Match the page to the ad promise and capture the specific action the campaign measures.
Product launches
Explain one product proposition and give early buyers a clear way to register interest.
Events and offers
Show dates, eligibility and the next step without sending visitors through unrelated pages.
Problems worth addressing first
Use these situations to identify the work that deserves attention before expanding the scope.
- Ads send traffic to a general homepage
- Pages load slowly on mobile
- Forms ask for too much
A practical example
An ad about commercial installations should open a page about commercial installations, with a relevant project example and a short enquiry form.
This is an illustrative scenario to explain the approach, not a claimed client project.
The work we can include
The final quote identifies the deliverables, quantities, approvals and exclusions. Select the work that serves your goal rather than assuming every item is required.
- Page structure and copy
- Design and build
- Form or WhatsApp action
- Tracking and A/B test setup
Where we usually begin
A landing page build is separate from advertising spend and ongoing campaign management. Testing needs sufficient traffic and an agreed tracking setup.
Practical detail
Match one campaign promise to one useful action
An illustrative campaign offers a consultation for a particular service. Its landing page should repeat that specific offer, explain suitability and make the enquiry action easy to complete.
| Part of the work | Example output | How to review it |
|---|---|---|
| Message match | Ad promise, headline and offer conditions | A visitor does not discover a different offer after clicking. |
| Decision content | Fit, process, evidence and a focused contact route | Important questions are answered before the enquiry action. |
| Form states | Labels, validation, error and success messages | A failed submission is not recorded as a completed enquiry. |
| Measurement plan | Confirmed submission plus separately named contact clicks | The test record explains exactly which action each event represents. |
For a small campaign, usability checks and sales feedback may be more informative than an underpowered A/B test. A before/after change is an observation, not proof that the design caused it.
Give one campaign a clear destination
A landing page is useful when one offer needs a focused explanation and next step. The message should match the advertisement or referring link, explain who the offer suits and show what happens after contact. Removing every navigation item is less important than removing competing messages.
Choose the primary action before arranging the sections. A consultation page needs different information from a download or product trial. If a form asks qualifying questions, each question should have an operational purpose. Avoid collecting information simply because a long form looks more serious.
Review the whole path from the campaign link to an accepted submission and staff response. Record failed submissions separately, check phone and keyboard use, and confirm the thank-you state. Testing different versions requires sufficient comparable traffic and a defined outcome, not a promise that every redesign will increase conversions.
Free website review
Start with a clear scope and a practical next step.
Tell us what you want to improve and share the relevant website or project details. We will review the starting point, recommend a suitable scope and provide a custom quote.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
Process
How the work is delivered
Review the starting point
Review the current setup, examples of the problem and the information needed to agree the work.
Agree scope and sign-off
Design starts with the pages visitors need and the information you can supply. We agree the sitemap, visual direction, mobile behaviour and editing requirements before building.
Deliver and review
A review of the staging website checks content, forms, redirects and important mobile journeys. Launch responsibilities and the handover are agreed in the scope.
Hand over the next steps
Review the agreed outputs together. Confirm what your team maintains and what needs a separate ongoing arrangement.
What progress should mean
Measures that match the work
Report completed forms separately from WhatsApp and phone clicks. Compare campaign intent, page engagement and qualified enquiries rather than judging the page by views alone.
A record of delivery
See what was completed, reviewed and still dependent on access or approvals. Project delivery and business results are reported separately.
Clear limits in the data
We explain what can be verified and where a result is only an estimate. Contact clicks, conversations and sales are different actions.
Scope and responsibilities
You keep ownership of your business accounts and approved deliverables under the agreed contract. Any third-party licences, subscriptions or usage fees are identified before you commit.
Do we need a separate landing page for every advertisement?
No. Different messages can share a page when they promise the same offer to the same audience. Separate pages make sense where the product, decision, qualification or next step changes. Too many near-identical pages can make approvals, reporting and maintenance harder.
Do we need enough traffic for an A/B test?
Yes, a reliable experiment needs enough suitable observations for its design. With limited traffic, start with message checks, usability tasks and lead-quality feedback.
Can one landing page cover every service?
It can, but a broad page may weaken a focused campaign promise. We choose the structure around the ad intent and the action the visitor needs to take.
How quickly can a landing page be ready?
Your quote gives the timeline based on content and integrations.
How is Landing page design priced?
We quote against your goals, current setup and agreed scope. The quote separates delivery from third-party costs and ongoing support. You receive a custom quote within 2 working days.
How long does the work take?
The timeline follows the size of the agreed scope, access, content and approvals. We confirm milestones in the quote; a simple change and a full implementation need different schedules.
How will we communicate?
Your point of contact agrees a review rhythm with you. We use email, WhatsApp and scheduled calls, with decisions and scope changes recorded clearly.
What do you need to get started?
Share your current website or system, your main goal and examples of what is not working. We then agree the access and information needed for discovery.
Is everything included in the free review?
No. The free initial review helps define the next step. Detailed research, design, implementation and ongoing support are included only when stated in your quote.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days