Tangensys • Plan, deliver, measure
Website redesign
Start by identifying what the current site already does well. A new design should preserve useful content and working URLs while removing obstacles to enquiries.
The work to plan together
A scope shaped around this requirement.
- Review of current content, traffic and rankingsScope
- New structure and designReview
- Redirect plan and migration checksCheck
- VisitorArrives on a phone or desktop
- NavigationFinds the right page quickly
- Form or integrationEnquiry, booking or order
- Your teamReceives it in the right place
In short
What does Website redesign involve?
A website redesign rebuilds an existing site with a new design and structure while protecting what already works: content, links and rankings.
When Website redesign is a useful fit
Businesses with dated websites
Review what is useful on the existing site before changing its appearance and structure.
Sites with poor conversion
Identify confusing choices, missing information or difficult forms before adding new decoration.
Companies after a rebrand
Update positioning and visuals while preserving the content and URLs that still serve customers.
Problems worth addressing first
Use these situations to identify the work that deserves attention before expanding the scope.
- The site no longer reflects the business
- Visitors do not convert
- A redesign might lose rankings
A practical example
Before changing a service URL, check whether it receives search visits or links. Keep it where practical; otherwise map it to the closest relevant new page.
This is an illustrative scenario to explain the approach, not a claimed client project.
The work we can include
The final quote identifies the deliverables, quantities, approvals and exclusions. Select the work that serves your goal rather than assuming every item is required.
- Review of current content, traffic and rankings
- New structure and design
- Redirect plan and migration checks
- Launch support
Where we usually begin
A redesign cannot guarantee unchanged rankings. Redirects, staging checks and monitoring reduce migration risk, while new copy and integrations require their own scope.
Practical detail
Protect useful URLs while improving the journey
Suppose an old site has a useful service page at /services/repairs/. A redesign can improve that page without changing its address. Where a URL must change, the mapping needs a relevant destination.
| Part of the work | Example output | How to review it |
|---|---|---|
| URL inventory | Existing address, traffic or link evidence and keep/change decision | Important live pages are accounted for before templates are removed. |
| Redirect map | /old-repairs/ → /services/repairs/ | The old address returns a direct redirect to the relevant working page. |
| Staging sign-off | Mobile menu, enquiry, content, metadata and image checks | The review records a pass or a specific issue for each journey. |
| Launch record | Redirect, sitemap, tracking and access checks | The owner knows what changed and which checks need follow-up. |
Redirecting every old URL to the homepage can discard useful context. Review each important page on its own purpose, then monitor discovery and enquiries after launch.
Protect useful parts of the existing website
A redesign begins by identifying what already works. Existing URLs, useful search visits, enquiries, backlinks and frequently used content should inform the new structure. Replacing everything because it looks dated can remove information customers still need.
Build a page inventory before approving new navigation. Mark content to retain, improve, merge or retire, and assign a destination to changed URLs. A new design and a new domain create different migration risks, so both decisions need explicit scope.
Compare important journeys before and after launch: find a service, reach its contact action and access existing guides. Review redirects, indexability, canonical references and tracking as well as appearance. Keep a recovery plan and monitor meaningful changes without treating normal daily fluctuations as proof of success or failure.
Free website review
Start with a clear scope and a practical next step.
Tell us what you want to improve and share the relevant website or project details. We will review the starting point, recommend a suitable scope and provide a custom quote.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
Process
How the work is delivered
Review the starting point
Review the current setup, examples of the problem and the information needed to agree the work.
Agree scope and sign-off
Design starts with the pages visitors need and the information you can supply. We agree the sitemap, visual direction, mobile behaviour and editing requirements before building.
Deliver and review
A review of the staging website checks content, forms, redirects and important mobile journeys. Launch responsibilities and the handover are agreed in the scope.
Hand over the next steps
Review the agreed outputs together. Confirm what your team maintains and what needs a separate ongoing arrangement.
What progress should mean
Measures that match the work
Compare priority-page visibility, enquiry completion and mobile usability before and after launch. Annotate the launch date so changes can be interpreted fairly.
A record of delivery
See what was completed, reviewed and still dependent on access or approvals. Project delivery and business results are reported separately.
Clear limits in the data
We explain what can be verified and where a result is only an estimate. Contact clicks, conversations and sales are different actions.
Scope and responsibilities
You keep ownership of your business accounts and approved deliverables under the agreed contract. Any third-party licences, subscriptions or usage fees are identified before you commit.
Can we keep our current URLs during a redesign?
Often, yes, and keeping a suitable existing URL can simplify the change. Some content may need merging or a better structure. Where URLs change, map their relevant replacements and test the redirects. Preserving a URL does not by itself guarantee that rankings stay the same.
Must we change all old URLs?
No. Retain suitable URLs where possible. A new design does not require a new address for every page.
Is SEO migration included in the redesign?
Only when stated in the scope. URL mapping, implementation, launch checks and post-launch review should be named rather than assumed.
Will a redesign hurt SEO?
We plan redirects and migration checks to reduce risk; rankings can still fluctuate for a while after launch.
How is Website redesign priced?
We quote against your goals, current setup and agreed scope. The quote separates delivery from third-party costs and ongoing support. You receive a custom quote within 2 working days.
How long does the work take?
The timeline follows the size of the agreed scope, access, content and approvals. We confirm milestones in the quote; a simple change and a full implementation need different schedules.
How will we communicate?
Your point of contact agrees a review rhythm with you. We use email, WhatsApp and scheduled calls, with decisions and scope changes recorded clearly.
What do you need to get started?
Share your current website or system, your main goal and examples of what is not working. We then agree the access and information needed for discovery.
Is everything included in the free review?
No. The free initial review helps define the next step. Detailed research, design, implementation and ongoing support are included only when stated in your quote.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days