Tangensys • Plan, deliver, measure
SEO for law firms
SEO planned around the way law firms customers evaluate and contact the business. Separate practice areas by the client decision and matter types the firm actually handles.
The work to plan together
A scope shaped around this requirement.
- A credible website with permitted informationScope
- Helpful legal information that answers common questionsReview
- Clear contact routesCheck
What should this marketing help people do?
Map the questions and service searches to useful pages. Check indexing, internal links and the accuracy of the information before expanding content. For law firms, the immediate priorities are the information customers need and the next step the business can reliably fulfil.
- Search“how to file a consumer complaint online”
- Relevant pageExplains the service clearly
- EnquiryFor Indian advocates: a simple contact form that does not solicit work
- What is measuredWebsite enquiries, without paid lead generation in India
Work that matters for seo
Clarify the intent
Separate practice areas by the client decision and matter types the firm actually handles.
Make the information useful
Use professionally approved explanations rather than mass-producing legal advice pages.
Connect the next step
Link service information, credentials and a discreet initial contact route.
An example of useful page content
A practice-area page can outline the kinds of matters handled, explain the initial contact process and direct visitors to the firm’s approved information. Advertising decisions require the firm’s professional review.
This scenario explains the approach; it is not a claimed Tangensys case study.
Priorities to discuss in the first review
Scope the seo work against approved business facts and the existing website or account.
- Separate practice areas by the client decision and matter types the firm actually handles.
- Use professionally approved explanations rather than mass-producing legal advice pages.
- Link service information, credentials and a discreet initial contact route.
How the plan becomes work
Map the questions and service searches to useful pages. Check indexing, internal links and the accuracy of the information before expanding content.
The proposal names the pages, campaigns or journeys involved, their approval owner and the access required. Link service information, credentials and a discreet initial contact route.
Practical detail
A search question becomes a useful service page
This is an illustrative planning example. It develops the service priorities already described above and does not claim a completed client project.
| Part of the work | Example output | How to review it |
|---|---|---|
| Search/page purpose | A useful destination for an initial service discussion | A lawyer-approved explanation and a suitable confidential intake route |
| Content outline | Matter type, relevant jurisdiction, process and approved firm credentials | Organise sections around the actual customer decision. |
| Internal route | Link from relevant services/guides using descriptive text | Do not create near-identical pages for every phrase. |
| Sign-off | Reviewed facts, discoverable content and a tested enquiry route | A visitor can understand the practice area without being promised an outcome or asked for sensitive case detail in a public marketing form. |
Turn sector questions into useful search content
Legal-service pages should explain practice areas and the initial contact process without providing personalised advice. Visitors need to understand the firm’s actual services and who reviews a request. Outcome promises and credentials require verified approval.
A distinct page purpose
Describe the matter type, relevant process and what the first discussion can cover. Avoid asking visitors to publish detailed confidential case information in a general enquiry.
A relevant contact route
Route the broad matter and contact details to the designated staff process. The firm determines conflicts, suitability and engagement. An online submission is not an accepted professional relationship.
Search and release review
Connect this service from relevant pages using descriptive links. Review indexability and the published content before interpreting later search changes. Several keyword variations do not automatically need separate pages with the same purpose.
Keep the specialist page and wider plan connected
This page explains one part of the customer journey. The parent industry page covers the wider choice of services, while the linked specialist service explains the technical scope. Use those routes instead of making every page repeat the full marketing plan.
Free SEO audit
Start with a clear scope and a practical next step.
Share your website, the services to promote and the customers you want to reach. We’ll review the starting point and recommend a practical scope.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
How progress is measured
Review relevant organic visits and qualified enquiries. Search positions are diagnostic context; bookings or sales require the client’s own confirmed records.
Agree what qualifies as a suitable enquiry before comparing channels. If your CRM or booking system can confirm the later outcome, connect it through a separately agreed tracking setup.
- Contact clicksCall and WhatsApp clicks show interest, not a confirmed conversation
- Completed enquiriesA form submitted or a contact confirmed
- Qualified outcomesWhere your records or CRM allow
Content approval and sensitive information
Your team supplies and approves service facts, qualifications, prices, availability and any images or result claims. Specialist or regulated information goes through your qualified reviewer before publication.
Advertising eligibility and current platform policies are checked before a campaign is proposed. Detailed personal, medical or financial information should go through your approved intake process rather than a general marketing form.
How do we decide which content belongs on this specialist page?
Describe the matter type, relevant process and what the first discussion can cover. Avoid asking visitors to publish detailed confidential case information in a general enquiry. Keep the main purpose distinct from the broader industry hub, and link related detail instead of repeating it.
What information should our team approve for this example?
A lawyer-approved explanation and a suitable confidential intake route. The approved scope identifies the reviewer before implementation.
What does this seo scope focus on?
Separate practice areas by the client decision and matter types the firm actually handles. Use professionally approved explanations rather than mass-producing legal advice pages. Link service information, credentials and a discreet initial contact route.
What should our team approve before work begins?
Confirm the service facts, supporting evidence and the customer action. Your subject expert approves specialist wording before it is published.
Can we focus on one service first?
Yes. A defined service and audience often make the initial plan easier to test. We expand only where there is useful content and a clear business reason.
Who approves specialist claims?
Your nominated subject expert or qualified reviewer. We organise and edit the content, but do not invent qualifications, outcomes or professional advice.
How much does the work cost?
The quote reflects the channels, page scope, assets, tracking and support you need. Advertising spend and third-party costs are shown separately. A custom quote is provided within 2 working days.
How long does it take to see progress?
Implementation has agreed milestones. Search visibility takes time and varies with the site and competition; advertising also needs testing and effective follow-up. We do not guarantee a result date.
Can you track calls or bookings?
We report contact clicks separately. Confirmed calls, appointments or sales can be connected where your phone, booking or CRM system supports reliable tracking.
How do we get started?
Share the website, priority services, target audience and current enquiry process. We agree the next scope, access, content supply and review arrangements.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days