Tangensys • Plan, deliver, measure
AI video creation
Begin with a script and a clear purpose. AI-assisted production can help with variations and visual treatments, but the finished video still needs coherent editing.
The work to plan together
A scope shaped around this requirement.
- ScriptsScope
- AI video productionReview
- Editing and captionsCheck
- Approved informationWhat the tool is allowed to use
- Routine stepHandled automatically
- Human hand-overYour team takes over when needed
- Regular reviewOutputs checked and corrected
In short
What does AI video creation involve?
AI video creation produces explainer, product, avatar and UGC-style videos with AI tools and human editing.
When AI video creation is a useful fit
Brands needing video at scale
Plan reusable formats while keeping final factual and visual review with a person.
Ad campaigns
Match the video to the offer and label generated elements appropriately.
Training content
Use approved instructions and check that synthetic demonstrations do not misrepresent a task.
Problems worth addressing first
Use these situations to identify the work that deserves attention before expanding the scope.
- Video production is slow and costly
- Ads need fresh video often
A practical example
A product explainer can use approved feature statements, captions and a real demonstration rather than an avatar making unsupported promises.
This is an illustrative scenario to explain the approach, not a claimed client project.
The work we can include
The final quote identifies the deliverables, quantities, approvals and exclusions. Select the work that serves your goal rather than assuming every item is required.
- Scripts
- AI video production
- Editing and captions
- Formats for each platform
Where we usually begin
Likeness permissions, music licences, footage rights, revisions and platform formats are agreed. Synthetic customer testimonials are not created.
Practical detail
Review the storyboard before rendering
An illustrative service explainer can show a customer request, staff review and the next action. The storyboard should explain the real process without inventing people or results.
| Part of the work | Example output | How to review it |
|---|---|---|
| Storyboard | Scene, approved message, visual source and duration plan | Each scene contributes to the explanation. |
| Asset check | Source footage, music, likeness and permitted usage | The required rights and approvals are documented. |
| Draft review | Pronunciation, captions, factual claims and visual continuity | A polished scene does not conceal an incorrect service statement. |
| Output pack | Agreed aspect ratios, captions and final versions | Files are named clearly for the intended publishing placements. |
Revision rounds, editable project files and future adaptations depend on the engagement terms. Generated visuals should not be presented as evidence of a real client event.
Plan the factual story before generating scenes
AI-assisted video can support concepts, animation or editing, but it still needs a script grounded in approved facts. Decide whether the video explains a process, introduces an offer or illustrates an idea. Those purposes require different evidence.
Agree voice, likeness, music and asset permissions with the owner. A generated person or location should not imply a real employee, client or facility. Product demonstrations need particular care because viewers may treat them as factual evidence.
Review captions, claims, scene continuity and phone readability. Keep the approved final version and publication scope. Production and distribution are separate tasks; views do not automatically establish enquiries or sales.
Free AI project review
Start with a clear scope and a practical next step.
Tell us what you want to improve and share the relevant website or project details. We will review the starting point, recommend a suitable scope and provide a custom quote.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
Process
How the work is delivered
Review the starting point
Review the current setup, examples of the problem and the information needed to agree the work.
Agree scope and sign-off
We start with real examples of the task and approved information. A small, clearly defined pilot tests usefulness, failure cases and the level of human oversight before wider rollout.
Deliver and review
Evaluation includes inaccurate answers, unavailable tools and uncertain requests. Provider charges, monitoring and updates are defined separately; the business keeps an accountable human owner.
Hand over the next steps
Review the agreed outputs together. Confirm what your team maintains and what needs a separate ongoing arrangement.
What progress should mean
Measures that match the work
Check message clarity, accessibility of captions, approved formats and campaign performance where the videos are actually tested.
A record of delivery
See what was completed, reviewed and still dependent on access or approvals. Project delivery and business results are reported separately.
Clear limits in the data
We explain what can be verified and where a result is only an estimate. Contact clicks, conversations and sales are different actions.
Scope and responsibilities
You keep ownership of your business accounts and approved deliverables under the agreed contract. Any third-party licences, subscriptions or usage fees are identified before you commit.
Can the video show a real customer success story?
Only with genuine approved project facts and permissions. Generated visuals must not stand in for missing evidence. If the story is illustrative, describe it as an illustration and avoid names, quotations or numerical results suggesting an actual client outcome.
Can you clone a staff member’s voice or appearance?
Only with appropriate permission and an explicitly agreed use. A synthetic likeness must not be treated as automatically authorised.
Does one video fit every platform?
Not always. Aspect ratio, captions, duration and the intended action may need separate adaptations included in the scope.
Do avatar videos use real people?
Only with the person’s consent, or with licensed stock avatars.
How is AI video creation priced?
We quote against your goals, current setup and agreed scope. The quote separates delivery from third-party costs and ongoing support. You receive a custom quote within 2 working days.
How long does the work take?
The timeline follows the size of the agreed scope, access, content and approvals. We confirm milestones in the quote; a simple change and a full implementation need different schedules.
How will we communicate?
Your point of contact agrees a review rhythm with you. We use email, WhatsApp and scheduled calls, with decisions and scope changes recorded clearly.
What do you need to get started?
Share your current website or system, your main goal and examples of what is not working. We then agree the access and information needed for discovery.
Is everything included in the free review?
No. The free initial review helps define the next step. Detailed research, design, implementation and ongoing support are included only when stated in your quote.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days