Google and Meta ads for Delhi businesses
Google Ads Agency in Delhi
Fewer wasted leads, more of the right ones.
Cheap leads are not cheap if most are unsuitable. Tangensys structures Google and Meta campaigns to attract the customers you want, filters out poor matches and reports on quality, not just quantity. We serve Delhi businesses from our Noida office.
From ad to enquiry
How paid campaigns connect your offer with ready buyers
- Search adsGoogle Ads
- Social adsFacebook, Instagram
- Landing pageClear next step
- Measured enquiriesForms and contact clicks
In short
What does a Google Ads agency in Delhi do?
A Google Ads agency in Delhi manages paid campaigns on Google and Meta. Our focus is lead quality: targeting, ad wording, forms and negative keywords that reduce unsuitable enquiries and bring more of the ones you can serve.
- CampaignSearch, Shopping or social ads
- Landing pageMatches the ad’s offer
- Contact clickA call or WhatsApp click shows interest only
- Completed enquiryA form sent or a contact confirmed
Who we help
A flood of unsuitable leads wastes time and budget.
Broad targeting, vague ads and easy lead forms can produce many enquiries your team cannot use: wrong location, wrong budget, wrong service. We tighten each stage so the people who enquire are more likely to become customers.
High-value services
A few qualified leads matter more than many casual ones.
Professional services
Enquiries should match your services and clients.
Education and training
Applicants should meet basic eligibility.
Common problems
Why are your ads bringing the wrong enquiries?
Keywords are too broad
Searches unrelated to your offer trigger ads. We add negatives and tighten match types.
Ads promise something you do not offer
We rewrite ads to set accurate expectations.
Lead forms ask nothing useful
We add one or two qualifying questions.
Quality feedback is not used
We use your feedback to adjust targeting.
A practical starting plan
Use suitability feedback to reduce wasted sales effort
A campaign may generate many forms while the team finds few requests that match the actual service. This is an illustrative situation, not a claimed client project.
Define a suitable request
Agree the genuine qualification criteria with the team handling enquiries. Distinguish useful starting information from intrusive questions that belong later in the conversation.
Align targeting and expectation
Review relevant queries, exclusions, creative and landing-page scope. Ads should state the actual offer, avoiding broad promises that attract requests the business cannot fulfil.
Use consistent feedback
Record accepted enquiries and available suitability decisions with clear categories. Review campaign changes regularly against that feedback, keeping media spend and management fees separate.
Worked example
Example: a property consultant receiving unsuitable leads
Consider a hypothetical Delhi property consultant whose Meta ads bring many lead-form submissions, mostly from people looking for rentals, when the firm sells resale homes.
Step 1. We review the ad wording and find it does not mention that the firm handles purchases only.
Step 2. The ads state the property type and price range clearly, and the lead form adds two questions: buy or rent, and preferred locality.
Step 3. Google search campaigns add negative keywords for rental searches.
Step 4. The sales team rates leads weekly, and targeting is adjusted using those ratings.
Fewer total leads but more site visits booked is the outcome the firm wanted.
Services
What Google and Meta ads can include
Conversion tracking first
Agree the action that represents a successful website request and test it before using it as a campaign goal. A failed form should not count as a completed enquiry. Phone and WhatsApp clicks have separate labels; confirmed contacts require supporting measurement. Record account access, consent dependencies and the person responsible for checking new website releases.
Google Search and Performance Max
Choose campaign types around the offer, available assets, destinations and measurement. Search work can include relevant queries, exclusions and appropriate location settings; broader campaign types need enough control and useful inputs to support the chosen goal. A campaign structure is approved with its budget, factual claims and launch checks before spend is extended.
Meta ads
Develop an appropriate audience approach, approved creative and a destination or lead route suited to the offer. Compare accepted enquiries with available qualification feedback, rather than assuming a cheap form entry is a good customer. Messaging campaigns also need an actual response owner and clear operating hours. Platform-reported actions are identified separately from confirmed business outcomes.
Landing pages
Match the advertisement to a focused page explaining the same service, suitability and next step. Test phone readability, loading, validation and successful submission. Ask only for information that is useful at this stage; detailed qualification can follow later. Landing-page production, hosting and changes to the wider website are separately identified in the proposal.
Ad copy and creative testing
Agree which message or creative difference is being tested, using genuine offers and approved images. Keep a record of the variation, destination, review period and outcome definition. Review results regularly in context: changing several settings at once can make conclusions difficult. Creative revisions and new asset production depend on the agreed scope.
Clear monthly reporting
Separate advertising spend, management fees and additional tools. Show accepted enquiries, contact clicks and any supported sales feedback with clear definitions. Review quality and margins alongside cost measures; revenue divided by ad spend alone does not establish profit. Explain material changes and the next test, using the same reporting period wherever comparisons are meaningful.
Compare campaign costs with the same responsibilities
Advertising spend, management work, creative production, landing pages and extra measurement tools are distinct costs. The proposal identifies which platforms and tasks are included, who authorises spending and what the team must supply. Account access and a useful destination can be prerequisites even for a small campaign.
Share the offer, actual customer coverage, website or destination and any existing account information. The free review identifies a starting discussion; campaign setup or ongoing management is quoted separately. No unconfirmed minimum budget or fee is published. Review suitable enquiries and available margin information alongside cost figures rather than assuming the cheapest form entry is the best result.
Free ads review
See where your ad budget could work harder.
Share your website and, if you have one, read-only access to your ad account. We will review tracking, campaigns and landing pages, outline priorities and provide a quote.
The review is free. Ad spend is paid to Google or Meta; management is quoted separately.
Beyond this service
Ads work better with strong pages
Landing pages that match the ad
People who click an ad expect to see that offer straight away. Focused landing pages with a clear next step usually turn more clicks into enquiries.
Explore landing page design
SEO alongside paid search
Ads bring visibility immediately; SEO builds visibility that keeps working. Search terms that convert in ads can also guide which pages to improve.
Explore SEO in DelhiProcess
How the work runs
Agree what a good enquiry is
Tell us which services to promote, where customers are and what a useful enquiry looks like.
Review and plan
We review tracking, any existing campaigns and your pages, then send a plan and a custom quote within 2 working days.
Set up and launch
Fix tracking, build campaigns and landing pages, and launch with agreed budgets.
Review and optimise regularly
Adjust campaigns using enquiries, sales and lead-quality feedback, with monthly reporting.
Measurement
Judge ads by enquiries, not clicks.
Cost per enquiry
What each completed enquiry costs, by campaign.
Enquiry quality
Whether enquiries match the customers you want, based on your feedback.
Budget efficiency
Where spend is wasted and where it should grow.
Can cheaper leads be worse for the business?
Yes. A low cost per form may hide unsuitable requests and staff time. Review qualification and supported sales feedback alongside volume and acquisition cost.
Should ads state service limits?
Where those limits affect suitability, accurate wording can help. Explain them clearly in the advertisement or destination without making unsupported exclusions or promising outcomes the business cannot deliver.
How much does Google Ads management in Delhi cost?
There are two parts: your ad spend, paid directly to Google or Meta, and our management fee, quoted for the scope of work. We recommend a starting budget based on your market.
How quickly will ads bring enquiries?
Ads can start bringing traffic soon after launch. Reliable results usually take a few weeks of testing and adjustment.
Will fewer leads mean fewer customers?
Not usually. Removing unsuitable leads saves your team time; the aim is more customers from the same or lower spend.
How do you know which leads are good?
From your feedback. A simple weekly or monthly rating helps us adjust campaigns.
Do qualifying questions reduce enquiries?
They can reduce volume slightly while improving quality. We test the balance.
Who owns the ad accounts?
You do. We work in accounts owned by your business, so data and history stay with you.
How do we communicate during the work?
By WhatsApp, email and online calls, with a monthly report. Our office is in Sector 6, Noida; contact us on WhatsApp if you would like to discuss meeting there.
What do you need to get started?
Your website, the services to promote, your target areas and access to any existing ad accounts.
Related services and locations
Let’s talk about what your business needs next.
Send your website and tell us which services you want more enquiries for. We will recommend a practical next step.
Custom quote within 2 working days