Link building
Link Building Services
Earn links and mentions from sites your customers trust.
Links from relevant, trustworthy sites help search engines judge your authority. Tangensys earns them through useful content, outreach and digital PR, and never through paid link schemes that break Google’s policies.
How the work fits together
What does ethical link building involve
- RelevanceSites in your field
- Linkable contentWorth citing
- OutreachReal conversations
- Earned linksReported one by one
In short
What does ethical link building involve?
Ethical link building earns links and mentions from relevant publications, industry sites and directories through genuinely useful content and outreach. It avoids buying links that pass ranking value, which breaks Google’s spam policies and risks penalties.
- SearchA customer looks for a service you offer
- Relevant pageA page that answers their question
- Enquiry routeCall, WhatsApp or form
- Completed enquiryCounted separately from contact clicks
Who it helps
Quality and relevance matter more than numbers.
A few links from respected sites in your industry are worth more than hundreds from unrelated directories. We focus on links that make sense for your business and your readers.
Businesses in competitive markets
Need authority to compete.
Brands with stories or data
Have content journalists can use.
Agencies
Need ethical link fulfilment for clients.
Common problems
Why do some link building efforts fail or backfire?
Low-quality directories
Little value and possible risk.
Paid link schemes
Break Google’s policies.
Nothing worth linking to
Outreach without useful content struggles.
No reporting
You cannot see what was earned.
Starting point
Where we usually begin
We usually begin with a link gap analysis.
Compare your links with competitors
Find realistic opportunities.
Create or identify linkable content
Guides, data or resources.
Run outreach and report every link
With source and context.
Deliverables
What the service includes
Link gap analysis
Where competitors earn links that you could too.
Linkable content
Guides, data and resources worth citing.
Outreach
Personalised outreach to relevant sites.
Digital PR
Stories and commentary for publications.
Risk review
Identify and address harmful past links.
Link reporting
Every link earned, with its source.
Judge an opportunity by relevance and credibility
A link opportunity should make sense to someone using the source page. Relevant coverage, useful resources and genuine relationships have different value from placements created only to reach a count. Review the proposed source and context before agreeing outreach.
Good outreach requires something worth referencing. That may be an approved resource, expert contribution or real announcement. Buying a package of unexplained placements does not establish quality, and manipulative tactics can create search-policy risks.
Retain the actual source URL and placement context where work is completed. Reports should separate outreach activity from earned outcomes. Referral visits and later enquiries can be observed where supported, but a link does not guarantee a ranking increase.
Free SEO website audit
Get a free SEO audit and a quote tailored to your business.
Share your website. We’ll review key SEO issues, recommend priorities and provide a quote for the work your business needs.
The audit is free. Any ongoing SEO work is quoted separately.
Related approaches
Local visibility and AI search
Local SEO for nearby customers
If customers visit you or need you nearby, local SEO supports your wider website strategy.
Explore local SEO
Clearer content for AI search
Accessible pages, clear business facts and helpful answers support organic search and Google’s AI features; Google decides when a site appears.
Explore AI search optimisationProcess
How the work runs
Link gap analysis
Where relevant sites link to competitors.
Prepare linkable content
Guides, data or resources worth citing.
Outreach
Personalised contact with relevant sites.
Report every link
Source, context and quality for each.
Measurement
How link building is measured
Relevant earned links
Links from sites related to your business.
Source quality
Relevance and trustworthiness of each linking site.
Referral activity
Visits arriving through earned links.
- Contact clicksCall and WhatsApp clicks show interest, not a confirmed conversation
- Completed enquiriesA form submitted or a contact confirmed
- Qualified outcomesWhere your records or CRM allow
Can you guarantee a fixed number of high-quality links?
Quality and editorial decisions cannot be reduced to a guaranteed count. Agree the outreach method, suitable sources and reporting. Any proposed paid placement needs clear disclosure and policy review rather than being presented as an earned recommendation.
How long does it take to see results?
Outreach takes time, and links are earned gradually; their effect on visibility usually builds over months rather than weeks.
Do you buy links?
No. Paid links that pass ranking value break Google’s spam policies.
How many links will we get?
It varies by sector and content; we report every link earned.
How is link building priced?
By scope and effort; custom quote within 2 working days.
Can you remove bad links?
We can request removal and advise on Google’s disavow tool where appropriate.
What do you need to get started?
Your website, main services, target customers and markets. During onboarding we agree access to your website, Search Console and analytics.
Related services and locations
Let’s work out what your website needs.
Send us your website and tell us which services you want more enquiries for. We’ll discuss the priorities and recommend the next step.
Custom quote within 2 working days