SEO audit
SEO Audit
Find out what is holding your website back, and what to fix first.
An SEO audit reviews your website’s technical health, content and competition, then turns the findings into an ordered plan. Tangensys offers a free initial audit of key issues and a comprehensive written audit for businesses that need a full, documented review.
How the work fits together
What does an SEO audit include
- TechnicalCrawling and speed
- ContentPages and intent
- CompetitorsGaps and strengths
- PrioritiesOrdered actions
In short
What does an SEO audit include?
An SEO audit examines how search engines crawl and index your site, how well pages match what customers search for, and how you compare with competitors. The result is a prioritised list of fixes, explaining what to do first and why.
- SearchA customer looks for a service you offer
- Relevant pageA page that answers their question
- Enquiry routeCall, WhatsApp or form
- Completed enquiryCounted separately from contact clicks
Who it helps
Two levels of audit, for different needs.
The free initial audit identifies key issues and recommends priorities, usually as the first step before a quote. The comprehensive audit is a detailed written report for teams that need full documentation, an independent check or a plan for in-house work.
Free initial audit
Key SEO issues, recommended priorities and a quote for the work.
Comprehensive written audit
A detailed report, prioritised fix list and walkthrough, quoted separately.
Independent check
A second opinion on an existing SEO programme.
Common problems
When is an audit most useful?
Traffic has dropped
An audit finds likely causes.
You have a long list but no priorities
An audit orders the work.
You are changing agency
An audit documents the starting point.
You plan to start SEO
An audit shows where to begin.
Starting point
Where we usually begin
Every audit follows the same core steps.
Crawl and data review
Technical health and search data.
Content and competitor review
Gaps and opportunities.
Prioritised recommendations
What to fix first, and why.
Deliverables
What the comprehensive audit includes
Technical review
Crawling, indexing, speed and mobile usability.
Content and keyword review
How pages match customer searches.
Competitor review
Where competitors are stronger, and why.
Link profile review
Quality and risks in links pointing to your site.
Prioritised action plan
Fixes ordered by impact and effort.
Walkthrough
An explanation of findings, live or recorded.
Practical detail
What an actionable finding looks like
This sample shows the format of a useful finding. It is not a diagnosis of a real client account or a promise of every item in the free review.
| Part of the work | Example output | How to review it |
|---|---|---|
| Finding | An important service page links to a redirected old URL | Keep the affected URL or event and the test evidence. |
| Priority/action | Update the internal destination and review the relevant mapping | Name the implementer and approval dependency. |
| Validation | The useful link reaches the intended working canonical page | Record pass/fail and remaining issues. |
| Audit levels | A free review can identify a starting issue; a detailed audit scopes wider evidence and findings | Implementation or monthly reporting is included only if separately agreed. |
Decide what question the audit must answer
An SEO audit is most useful when it informs a decision: why a key section is not being indexed, what a redesign must preserve or which improvements deserve the next budget. A long exported checklist can fail to answer any of those questions.
The free initial review and a comprehensive audit have different scope. The initial review identifies a practical starting point. A detailed written audit needs agreed coverage, access and deliverables, with implementation quoted separately where appropriate.
A useful finding includes the affected page or pattern, evidence, recommended action, priority and validation. The handover should make unresolved dependencies visible. Monthly reporting or an ongoing retainer is not implied by a one-off audit.
Start with the free initial audit
Find out what your website needs first.
Share your website. We’ll review key SEO issues, recommend priorities and provide a quote for the work your business needs.
The initial audit is free. A comprehensive written audit and any implementation are quoted separately.
Related approaches
Local visibility and AI search
Local SEO for nearby customers
If customers visit you or need you nearby, local SEO supports your wider website strategy.
Explore local SEO
Clearer content for AI search
Accessible pages, clear business facts and helpful answers support organic search and Google’s AI features; Google decides when a site appears.
Explore AI search optimisationProcess
How the work runs
Agree scope
Which audit level, which sections and what access is available.
Review website and data
Crawl, search data, content and competitors.
Prepare prioritised findings
Issues ordered by impact and effort.
Explain recommendations
A walkthrough so your team knows what to do.
Measurement
What a good audit delivers
Clear findings
Problems explained in plain language, with evidence.
Prioritised actions
What to fix first, and why.
Actionable handover
Enough detail for your team or ours to implement. Monthly reporting only applies if separately agreed.
How do we know whether an audit is actionable?
Check whether your team can identify what to change, why, who owns it and how to test it. Ask for a prioritised handover rather than only a score. Where evidence is limited, the finding should explain the uncertainty and next investigation.
Is the SEO audit free?
The initial audit of key issues is free. A comprehensive written audit with full documentation is quoted separately.
How long does an audit take?
The initial audit is part of the quote process; a comprehensive audit’s turnaround depends on site size and is stated in the quote.
Do you need access to our accounts?
Search Console and analytics access helps; we can start with public information.
Will you fix the issues too?
If you wish. The audit stands on its own, and implementation is quoted separately.
What do you need to get started?
Your website, main services, target customers and markets. During onboarding we agree access to your website, Search Console and analytics.
Related services and locations
Let’s work out what your website needs.
Send us your website and tell us which services you want more enquiries for. We’ll discuss the priorities and recommend the next step.
Custom quote within 2 working days