Tangensys • Plan, deliver, measure
SEO cost in India
Decide whether you are buying advice, implementation or ongoing SEO. Request a quote against your actual requirements; no universal fee is assumed.
The work to plan together
A scope shaped around this requirement.
- List the services and markets that mustScope
- Identify who supplies content and who canReview
- Separate one-off fixes from recurring activity andCheck
How to use this cost guide
Decide whether you are buying advice, implementation or ongoing SEO. A useful proposal identifies the work, who supplies the inputs and the charges that continue after the initial delivery.
- SearchA customer looks for a service you offer
- Relevant pageA page that answers their question
- Enquiry routeCall, WhatsApp or form
- Completed enquiryCounted separately from contact clicks
Audit, implementation and a retainer
Audit only
A fixed review with prioritised findings and an explained handover. Check whether implementing the recommendations is excluded.
Implementation
A defined set of technical or page changes. Agree quantities and whether your developer or Tangensys makes them.
Ongoing SEO
Regular approved content, technical priorities and reporting. The monthly scope should describe work rather than only a ranking target.
An example of two different scopes
An Indian service business with five clear offers may need page improvements and a few technical fixes. An exporter with a large catalogue may need specification content, indexing work and separate overseas-market planning. Counting both as one “SEO package” hides the real workload.
This is an illustrative comparison, not a Tangensys price or client quote.
Prepare a brief that can be priced
- List the services and markets that must bring enquiries.
- Identify who supplies content and who can change the website.
- Separate one-off fixes from recurring activity and third-party charges.
Confirm the total commitment
Ask for the one-off work, recurring service and third-party charges as separate lines. The agreed INR proposal and actual invoice terms should be clear before payment.
A lower initial fee may exclude writing, implementation or maintenance. Compare responsibility and sign-off checks before assuming two prices buy the same result.
Practical detail
A hypothetical total-cost calculation
These deliberately hypothetical amounts demonstrate how to compare a proposal. They are not Tangensys rates, market averages, exchange-rate conversions or a quote. Actual pricing follows the written scope.
| Cost layer | Illustrative arithmetic | What to verify |
|---|---|---|
| One-off work | INR 20,000 | Diagnostic work and an explicitly clearly defined implementation scope |
| Three recurring periods | 3 × INR 12,000 | Recurring content/technical capacity and reporting |
| External charges | 3 × INR 2,000 | Only the included illustrative assumptions; actual provider/media charges require review. |
| Modelled total | INR 62,000 | Before taxes and any excluded media, licences or additional work. |
Compare the same period and responsibilities. Replace each assumption with the actual approved proposal; a lower headline setup price can omit work that another proposal includes.
Read the price through the scope
What changes the estimate
For SEO, the main questions include priority pages, content gaps and implementation capacity. Explain the current setup and desired result before comparing fees. Missing inputs may require a separate review or discovery task.
What the headline can omit
Distinguish a recurring content plan and a one-off technical diagnosis. These commitments should not share an unexplained price label. Compare the same outputs and period, including any work your own team must complete.
What needs an owner
The proposal should identify who researches, writes, publishes and validates changes. A quoted deliverable is easier to judge when you know who supplies inputs, approves the result and maintains it.
A practical proposal comparison
Take two actual proposals and mark each cost as initial, recurring or external. List the included deliverables beside the number. If one option excludes essential implementation, add that responsibility to the comparison instead of assuming the lower headline is the total.
Then review the relevant search observations and accepted enquiries where tracking supports them. Keep taxes, licences, hosting, media and optional work visible where relevant. The hypothetical calculation elsewhere on this page teaches the method; it is not a published Tangensys rate.
Pricing follows the written scope. A preliminary discussion can identify whether the requirement is clear enough to quote or whether a diagnosis is needed first. No page length, platform or service label can establish the final effort alone.
Planning questions
More practical questions
What should we ask when two quotes look very different?
Ask each provider to identify the same deliverables, exclusions, inputs and recurring responsibilities. Separate advisory work from completed implementation. A useful comparison explains the difference instead of assuming the cheaper or more expensive figure is automatically better.
Is GST included in the advertised or quoted fee?
The proposal must state the invoice currency, any applicable taxes and payment terms. We confirm those details in your actual quote rather than assuming one treatment for every engagement.
Do you publish fixed packages?
No. We quote against the actual requirements and explain what is included, excluded and dependent on your team.
What is included in the quoted price?
Ask how many priority pages are involved, who writes and approves content, who makes technical changes and how progress is reviewed. The written quote specifies the deliverables and commercial terms.
When will we get a quote?
Within 2 working days after reviewing the requirement. Further discovery may be needed before a complex implementation can be fully scoped.
Does the price include ongoing work?
Only when explicitly stated. Maintenance, monthly campaigns and additional content are separately defined.
How do we get a useful estimate?
Share the current website or system, the goal, priority features or channels and any preferred deadline. We identify the scope and inputs needed to quote.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days