Tangensys • Plan, deliver, measure
Digital PR
Find a story worth covering before creating an outreach list. Useful data, informed commentary and an honest business development give journalists a reason to pay attention.
The work to plan together
A scope shaped around this requirement.
- Story and data ideasScope
- Press materialsReview
- Journalist outreachCheck
- Be foundSearch, maps and AI answers
- Be chosenClear pages and offers
- EnquiryCall, WhatsApp or form
- Follow-upYour team responds
In short
What does Digital PR involve?
Digital PR earns coverage and links from publications through stories, data and expert commentary.
When Digital PR is a useful fit
Brands needing authority
Develop useful, verifiable stories that a relevant publication might choose to cover.
Businesses with stories or data
Check the original evidence and spokesperson approvals before turning it into a pitch.
SEO campaigns needing links
Earn relevant attention through editorial value rather than buying ranking links.
Problems worth addressing first
Use these situations to identify the work that deserves attention before expanding the scope.
- Good work gets no coverage
- Link building has stalled
A practical example
A business can turn an original survey into an explainer with transparent methodology and offer its expert for follow-up questions.
This is an illustrative scenario to explain the approach, not a claimed client project.
The work we can include
The final quote identifies the deliverables, quantities, approvals and exclusions. Select the work that serves your goal rather than assuming every item is required.
- Story and data ideas
- Press materials
- Journalist outreach
- Coverage reporting
Where we usually begin
Journalists decide whether to publish and link. Paid distribution and editorial coverage are labelled separately; neither guarantees rankings.
Practical detail
A story brief and a coverage record
An illustrative research story needs a question, a transparent method and a useful finding before it needs outreach.
| Part of the work | Example output | How to review it |
|---|---|---|
| Story brief | Audience relevance, claim, source and methodology | The business can substantiate the central claim. |
| Outreach plan | Relevant publications and a reason each may care | Editorial pitching is separated from purchased distribution. |
| Coverage log | Publication URL, date, mention, link and placement type | The report distinguishes earned coverage, syndicated releases and paid placements. |
| Business review | Relevant referral activity and observed enquiries | Publication count is not automatically converted into revenue or ranking credit. |
A publisher controls editorial sign-off and link attributes. A press release distribution service and an earned editorial story should not be described as the same result.
Create a story that has something real to report
Digital PR needs a credible subject: a genuine announcement, useful research or informed expert contribution. Rewriting a sales page as a press release does not automatically make it newsworthy. The source and evidence should be clear before outreach starts.
Agree which claims, quotes and assets are approved. A paid distribution service differs from editorial coverage, and the proposal should explain that distinction. Publication rights, external fees and any sponsored placement are separate decisions.
Review actual coverage, source quality, referral activity and message accuracy. A logo or press mention should link to a real publication and have permission where required. Link value and future search outcomes are not guaranteed by distribution.
Free growth review
Start with a clear scope and a practical next step.
Tell us what you want to improve and share the relevant website or project details. We will review the starting point, recommend a suitable scope and provide a custom quote.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
Process
How the work is delivered
Review the starting point
Review the current setup, examples of the problem and the information needed to agree the work.
Agree scope and sign-off
We identify the bottleneck in the customer journey and review the available evidence. The plan separates the changes worth making now from ideas that need further validation.
Deliver and review
Delivery follows an agreed scope and approval process. Reporting explains what changed, what the data supports and where further work or measurement is needed.
Hand over the next steps
Review the agreed outputs together. Confirm what your team maintains and what needs a separate ongoing arrangement.
What progress should mean
Measures that match the work
Record relevant coverage, earned links and referral activity. Report outreach and responses even when a pitch is not published.
A record of delivery
See what was completed, reviewed and still dependent on access or approvals. Project delivery and business results are reported separately.
Clear limits in the data
We explain what can be verified and where a result is only an estimate. Contact clicks, conversations and sales are different actions.
Scope and responsibilities
You keep ownership of your business accounts and approved deliverables under the agreed contract. Any third-party licences, subscriptions or usage fees are identified before you commit.
Can one press release replace ongoing SEO work?
No. It can communicate a real announcement and may earn attention, but the website still needs useful pages and a working enquiry journey. Review PR as a supporting activity with its own evidence rather than a shortcut to rankings.
Does a press release guarantee editorial coverage?
No. Distribution publishes or delivers a release through its supported route; independent editorial decisions remain with the publication.
Will every publication give a followed backlink?
No. Link inclusion and attributes are publisher decisions. Reports should identify the actual outcome without promising universal SEO value.
Is coverage guaranteed?
No; journalists decide. We report all outreach and results.
How is Digital PR priced?
We quote against your goals, current setup and agreed scope. The quote separates delivery from third-party costs and ongoing support. You receive a custom quote within 2 working days.
How long does the work take?
The timeline follows the size of the agreed scope, access, content and approvals. We confirm milestones in the quote; a simple change and a full implementation need different schedules.
How will we communicate?
Your point of contact agrees a review rhythm with you. We use email, WhatsApp and scheduled calls, with decisions and scope changes recorded clearly.
What do you need to get started?
Share your current website or system, your main goal and examples of what is not working. We then agree the access and information needed for discovery.
Is everything included in the free review?
No. The free initial review helps define the next step. Detailed research, design, implementation and ongoing support are included only when stated in your quote.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days