Tangensys • Plan, deliver, measure
Email marketing
Build campaigns around what subscribers expect and what stage they are at. List quality and clear permissions come before a large sending volume.
The work to plan together
A scope shaped around this requirement.
- Platform setupScope
- TemplatesReview
- Campaigns and newslettersCheck
- EnquiryForm, call or WhatsApp
- CRM recordCaptured with its source
- Follow-upAssigned, with reminders
- ReportWhat happened next, where recorded
In short
What does Email marketing involve?
Email marketing plans, designs and sends campaigns, newsletters and automated emails, and manages lists in line with consent rules.
When Email marketing is a useful fit
Ecommerce stores
Plan product and customer journeys using permissioned lists and accurate catalogue information.
B2B companies nurturing leads
Answer evaluation questions over time while respecting preferences and the sales team’s handover.
Businesses with customer lists
Audit permissions, list quality and unsubscribe behaviour before increasing send frequency.
Problems worth addressing first
Use these situations to identify the work that deserves attention before expanding the scope.
- The list is never emailed
- Emails land in spam
- No automated follow-up exists
A practical example
A new subscriber can receive a useful introduction, while an existing customer receives a relevant follow-up rather than the same sales message every week.
This is an illustrative scenario to explain the approach, not a claimed client project.
The work we can include
The final quote identifies the deliverables, quantities, approvals and exclusions. Select the work that serves your goal rather than assuming every item is required.
- Platform setup
- Templates
- Campaigns and newsletters
- Automations
- Deliverability checks
Where we usually begin
List provenance, platform access, unsubscribe handling and approval are agreed. Platform charges and transactional-email work are itemised separately.
Practical detail
A sequence with clear entry and exit rules
An illustrative welcome sequence helps a consenting prospect understand the offer, then moves replies to a person rather than continuing automated messages blindly.
| Part of the work | Example output | How to review it |
|---|---|---|
| Segment | Source, permission, interest and customer status | The message fits the recipient and the permitted communication route. |
| Sequence | Welcome, useful explanation and a suitable next action | Timing and content are approved before activation. |
| Exit rules | Unsubscribe, reply, purchase or staff takeover | The sequence stops or changes at the agreed event. |
| Test send | Links, layout, personalisation and unsubscribe check | Representative messages work before the full audience is used. |
The handover identifies suppression handling, sender configuration, reports and the person who answers replies. Delivery, opens and completed customer actions are different signals.
Connect the message sequence to the customer’s stage
Email work should begin with the audience and reason for contacting it. A requested follow-up, a customer update and a promotional campaign are different messages. Use the client’s approved contact permissions and data rules before designing a sequence.
Plan the content and stopping conditions. A welcome sequence may explain the offer; a sales reminder should adapt when the recipient responds or opts out. Lists, platform access and domain configuration can affect delivery and need review before launch.
Test personalisation, links, unsubscribe routes and mobile reading. Reports should distinguish delivery, clicks and supported business outcomes. Open figures have measurement limitations, so they should not become the sole evidence of customer interest.
Free growth review
Start with a clear scope and a practical next step.
Tell us what you want to improve and share the relevant website or project details. We will review the starting point, recommend a suitable scope and provide a custom quote.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
Process
How the work is delivered
Review the starting point
Review the current setup, examples of the problem and the information needed to agree the work.
Agree scope and sign-off
We identify the bottleneck in the customer journey and review the available evidence. The plan separates the changes worth making now from ideas that need further validation.
Deliver and review
Delivery follows an agreed scope and approval process. Reporting explains what changed, what the data supports and where further work or measurement is needed.
Hand over the next steps
Review the agreed outputs together. Confirm what your team maintains and what needs a separate ongoing arrangement.
What progress should mean
Measures that match the work
Measure delivery, useful clicks, conversions and unsubscribe patterns. Opens can be distorted by privacy features, so they should not be the only success measure.
A record of delivery
See what was completed, reviewed and still dependent on access or approvals. Project delivery and business results are reported separately.
Clear limits in the data
We explain what can be verified and where a result is only an estimate. Contact clicks, conversations and sales are different actions.
Scope and responsibilities
You keep ownership of your business accounts and approved deliverables under the agreed contract. Any third-party licences, subscriptions or usage fees are identified before you commit.
Can an email campaign use an old contact spreadsheet?
Only after the client reviews its source, accuracy and permitted use. Age and volume do not establish permission or relevance. List preparation, suppression and platform checks may be necessary before any campaign is proposed.
Can an old contact list be used immediately?
We need to review its origin, permission and condition. Possessing an address does not by itself establish permission or deliverability.
Do open rates prove people read the message?
No. Tracking and privacy behaviour can affect opens. Review clicks and verified downstream actions alongside delivery and unsubscribe signals.
Can you email bought lists?
No. We only email people who have agreed to hear from you.
How is Email marketing priced?
We quote against your goals, current setup and agreed scope. The quote separates delivery from third-party costs and ongoing support. You receive a custom quote within 2 working days.
How long does the work take?
The timeline follows the size of the agreed scope, access, content and approvals. We confirm milestones in the quote; a simple change and a full implementation need different schedules.
How will we communicate?
Your point of contact agrees a review rhythm with you. We use email, WhatsApp and scheduled calls, with decisions and scope changes recorded clearly.
What do you need to get started?
Share your current website or system, your main goal and examples of what is not working. We then agree the access and information needed for discovery.
Is everything included in the free review?
No. The free initial review helps define the next step. Detailed research, design, implementation and ongoing support are included only when stated in your quote.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days