Tangensys • Plan, deliver, measure
Lead generation
Define a qualified enquiry before launching campaigns. Marketing and sales need the same understanding of a useful lead and who follows it up.
The work to plan together
A scope shaped around this requirement.
- Offer and audience planningScope
- Ads and landing pagesReview
- Lead qualificationCheck
- Be foundSearch, maps and AI answers
- Be chosenClear pages and offers
- EnquiryCall, WhatsApp or form
- Follow-upYour team responds
In short
What does Lead generation involve?
Lead generation services combine ads, landing pages, forms and follow-up into campaigns aimed at qualified enquiries, not just volume.
When Lead generation is a useful fit
Service businesses
Define a suitable enquiry and who will respond before launching a campaign.
B2B companies
Capture qualification details that help the sales team assess fit and the next action.
Real estate and education providers
Separate interest, appointments and completed sales instead of counting every contact as a result.
Problems worth addressing first
Use these situations to identify the work that deserves attention before expanding the scope.
- Leads are many but poor quality
- Follow-up is slow
- Cost per lead is unknown
A practical example
A business can ask for service type and location, route the enquiry to the right team and record whether the request was suitable after contact.
This is an illustrative scenario to explain the approach, not a claimed client project.
The work we can include
The final quote identifies the deliverables, quantities, approvals and exclusions. Select the work that serves your goal rather than assuming every item is required.
- Offer and audience planning
- Ads and landing pages
- Lead qualification
- CRM and WhatsApp follow-up
- Cost per qualified lead reporting
Where we usually begin
Media spend, CRM setup and follow-up responsibilities are explicit. We run campaigns for your business; we do not promise a fixed number of sales or sell shared lead lists.
Practical detail
Follow an enquiry to its sales outcome
An illustrative funnel records 40 submissions, then separates duplicates, suitability and contact outcomes. The numbers below describe a model, not a Tangensys campaign result.
| Part of the work | Example output | How to review it |
|---|---|---|
| Submitted | 40 form records | A successful submission is the starting event, not a qualified opportunity. |
| Unique | 35 after removing 5 duplicate requests | The matching rule and time period remain visible. |
| Suitable | 20 meet the agreed service and coverage criteria | Unsuitable enquiries are classified by reason, not hidden. |
| Sales follow-up | Contacted, uncontactable, proposal and won/lost records | A sales outcome is reported only when the CRM or staff record supports it. |
The qualification definition belongs in the brief. A real person who cannot be reached is different from an invalid contact, a duplicate or somebody outside your service scope.
Define a useful enquiry before choosing channels
Lead generation should begin with who can realistically buy the offer and what makes a request suitable. Location, service need, timing and other relevant constraints help staff prioritise. A high form count can conceal a weak commercial fit.
Map the acquisition route from the advertisement or search page to the reply. The offer, landing page and qualifying questions should agree. If staff cannot respond promptly or consistently, more traffic may simply create a larger unanswered queue.
Review accepted enquiries, suitability and follow-up separately. Confirmed sales need reliable later records and an attribution method. Set a pilot scope and feedback routine before increasing spend or opening more channels.
Free growth review
Start with a clear scope and a practical next step.
Tell us what you want to improve and share the relevant website or project details. We will review the starting point, recommend a suitable scope and provide a custom quote.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
Process
How the work is delivered
Review the starting point
Review the current setup, examples of the problem and the information needed to agree the work.
Agree scope and sign-off
We identify the bottleneck in the customer journey and review the available evidence. The plan separates the changes worth making now from ideas that need further validation.
Deliver and review
Delivery follows an agreed scope and approval process. Reporting explains what changed, what the data supports and where further work or measurement is needed.
Hand over the next steps
Review the agreed outputs together. Confirm what your team maintains and what needs a separate ongoing arrangement.
What progress should mean
Measures that match the work
Compare cost per qualified enquiry, response time and progress through the sales process where records allow. Duplicate and spam submissions are reported separately.
A record of delivery
See what was completed, reviewed and still dependent on access or approvals. Project delivery and business results are reported separately.
Clear limits in the data
We explain what can be verified and where a result is only an estimate. Contact clicks, conversations and sales are different actions.
Scope and responsibilities
You keep ownership of your business accounts and approved deliverables under the agreed contract. Any third-party licences, subscriptions or usage fees are identified before you commit.
What should our sales team report back?
Use a few consistent outcomes: contacted, relevant, not suitable and later commercial status where available. Add concise reasons for poor fit. That feedback helps distinguish targeting problems from offer, form or follow-up problems without sharing unnecessary personal details in analytics.
What counts as a qualified lead?
The agreed criteria may cover the service, location, need and buying readiness. We define them with your sales team before reporting qualified totals.
Are uncontactable enquiries automatically fake?
No. Record attempted contact and the reason for the outcome. Do not treat every missed reply as fraud or every form as a suitable opportunity.
Do you sell leads?
No. We run campaigns for your business; the leads are yours.
How is Lead generation priced?
We quote against your goals, current setup and agreed scope. The quote separates delivery from third-party costs and ongoing support. You receive a custom quote within 2 working days.
How long does the work take?
The timeline follows the size of the agreed scope, access, content and approvals. We confirm milestones in the quote; a simple change and a full implementation need different schedules.
How will we communicate?
Your point of contact agrees a review rhythm with you. We use email, WhatsApp and scheduled calls, with decisions and scope changes recorded clearly.
What do you need to get started?
Share your current website or system, your main goal and examples of what is not working. We then agree the access and information needed for discovery.
Is everything included in the free review?
No. The free initial review helps define the next step. Detailed research, design, implementation and ongoing support are included only when stated in your quote.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days