Tangensys • Plan, deliver, measure
Influencer marketing
Choose creators by audience fit and credible content, not follower totals alone. Set a brief that preserves their voice while keeping product claims accurate.
The work to plan together
A scope shaped around this requirement.
- Creator research and vettingScope
- Briefs and contractsReview
- Content approvalCheck
- Be foundSearch, maps and AI answers
- Be chosenClear pages and offers
- EnquiryCall, WhatsApp or form
- Follow-upYour team responds
In short
What does Influencer marketing involve?
Influencer marketing finds creators whose audiences match your buyers, agrees terms and content, and measures results.
When Influencer marketing is a useful fit
Consumer brands
Choose creators for audience fit and credible presentation of the actual product.
Product launches
Agree the launch brief, usage rights and approval route before commissioning content.
D2C brands
Connect creator activity to trackable interest while separating reach from verified purchases.
Problems worth addressing first
Use these situations to identify the work that deserves attention before expanding the scope.
- You do not know which creators fit
- Past collaborations had no measurable result
- Disclosure rules were unclear
A practical example
A product launch can test a small group of relevant creators with unique links or codes before committing to a larger collaboration.
This is an illustrative scenario to explain the approach, not a claimed client project.
The work we can include
The final quote identifies the deliverables, quantities, approvals and exclusions. Select the work that serves your goal rather than assuming every item is required.
- Creator research and vetting
- Briefs and contracts
- Content approval
- Tracking links and codes
- Results report
Where we usually begin
Creator fees, usage rights, exclusivity, approval steps and disclosure responsibilities are agreed in writing. Coverage and sales cannot be guaranteed.
Practical detail
A creator brief that can be checked
For an illustrative product launch, a creator’s audience fit and approved product facts matter more than follower count alone.
| Part of the work | Example output | How to review it |
|---|---|---|
| Selection record | Audience relevance, content style and observable engagement | The decision explains fit rather than relying on a single headline metric. |
| Creator brief | Product facts, disclosure, format and forbidden claims | The business approves what can be said before production. |
| Usage agreement | Publication, paid reuse, duration and editable asset requirements | Rights are recorded rather than assumed from paying for a post. |
| Result sheet | Delivered items, attributable visits/codes and known limits | Views, purchases and profit remain separate measures. |
A code or tracked link can miss some purchases and capture others imperfectly. Review campaign evidence alongside the offer, margins and agreed attribution window.
Evaluate audience fit before negotiating reach
A creator partnership should match the product, audience and permitted claims. A large follower count cannot show whether the audience can use or buy the offer. Review actual content, audience relevance and the credibility of the proposed demonstration.
Agree deliverables, approval, publication rights and disclosure responsibilities before assets are made. Free products, fees, affiliate arrangements and paid amplification can change the agreement. The client or adviser reviews current requirements for the intended market.
Retain the approved version and review supported actions, not only platform reach. Codes and links can provide evidence but may miss shared or later purchases. Avoid claiming that every sale during a campaign was caused by the partnership.
Free social media review
Start with a clear scope and a practical next step.
Tell us what you want to improve and share the relevant website or project details. We will review the starting point, recommend a suitable scope and provide a custom quote.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
Process
How the work is delivered
Review the starting point
Review the current setup, examples of the problem and the information needed to agree the work.
Agree scope and sign-off
We agree the audience, channels, brand voice and content supply. The calendar identifies the purpose of each post and gives your team a workable approval route.
Deliver and review
Publishing, moderation and reporting follow the agreed schedule. Unusual questions and complaints go to your nominated contact; reply hours are confirmed rather than assumed.
Hand over the next steps
Review the agreed outputs together. Confirm what your team maintains and what needs a separate ongoing arrangement.
What progress should mean
Measures that match the work
Compare audience relevance, delivered content, tracked visits and attributed orders where available. Keep paid media amplification separate from organic creator reach.
A record of delivery
See what was completed, reviewed and still dependent on access or approvals. Project delivery and business results are reported separately.
Clear limits in the data
We explain what can be verified and where a result is only an estimate. Contact clicks, conversations and sales are different actions.
Scope and responsibilities
You keep ownership of your business accounts and approved deliverables under the agreed contract. Any third-party licences, subscriptions or usage fees are identified before you commit.
How should a small creator test be judged?
Start with audience fit, accurate delivery and a defined action. Record costs and the evidence available from approved links, codes or enquiries. Decide whether the content and customer response justify another test rather than relying on follower totals alone.
Can we reuse the creator’s content in ads?
Only where the agreed usage rights permit it. Duration, territories, channels and editing permissions need to be recorded.
Can sales be guaranteed from a creator campaign?
No. Audience fit, the offer, content, timing and purchase journey all matter. Agree what can be tracked before evaluating performance.
Do creators disclose paid posts?
Yes. We require clear disclosure, as advertising rules expect.
How is Influencer marketing priced?
We quote against your goals, current setup and agreed scope. The quote separates delivery from third-party costs and ongoing support. You receive a custom quote within 2 working days.
How long does the work take?
The timeline follows the size of the agreed scope, access, content and approvals. We confirm milestones in the quote; a simple change and a full implementation need different schedules.
How will we communicate?
Your point of contact agrees a review rhythm with you. We use email, WhatsApp and scheduled calls, with decisions and scope changes recorded clearly.
What do you need to get started?
Share your current website or system, your main goal and examples of what is not working. We then agree the access and information needed for discovery.
Is everything included in the free review?
No. The free initial review helps define the next step. Detailed research, design, implementation and ongoing support are included only when stated in your quote.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days