Tangensys • Plan, deliver, measure
Social media management
Make publishing and replies sustainable. A calendar should give every post a purpose and make approvals easy for the business owner.
The work to plan together
A scope shaped around this requirement.
- Monthly content calendarScope
- Design and captionsReview
- Publishing and schedulingCheck
- PlanTopics from customer questions
- CreateDrafts in your brand voice
- ApproveYour team signs off
- Publish and reviewResults checked each month
In short
What does Social media management involve?
Social media management plans, creates and publishes content on your social channels and handles comments and messages, every month.
When Social media management is a useful fit
Businesses without time to post
Agree a sustainable calendar, content supply and a practical approval owner.
Brands needing consistency
Maintain a recognisable voice and visual system across the channels customers actually use.
Local businesses using Instagram and WhatsApp
Use genuine local work and useful replies while keeping posting separate from paid campaigns.
Problems worth addressing first
Use these situations to identify the work that deserves attention before expanding the scope.
- Posting is irregular
- Messages go unanswered
- Content does not match the brand
A practical example
A local business can alternate useful advice, work examples and service explanations, with an agreed route for comments that need a staff response.
This is an illustrative scenario to explain the approach, not a claimed client project.
The work we can include
The final quote identifies the deliverables, quantities, approvals and exclusions. Select the work that serves your goal rather than assuming every item is required.
- Monthly content calendar
- Design and captions
- Publishing and scheduling
- Community replies within agreed hours
- Monthly report
Where we usually begin
Platforms, post volume, revision rounds, photography and reply hours are agreed. Organic management and paid campaigns are separate services.
Practical detail
A calendar with a purpose and an approval owner
An illustrative service-business calendar combines explanations, work evidence and customer questions. It should identify why each post exists and who handles the response.
| Part of the work | Example output | How to review it |
|---|---|---|
| Service explanation | Carousel answering one suitability question | The service expert checks the wording before the scheduled date. |
| Work evidence | Approved project image with a short problem/work caption | The image and any claim have permission and a source. |
| Customer question | Short video answering a frequent enquiry | The response route and staff owner are clear. |
| Monthly review | Published items, useful engagement, enquiries and unresolved questions | Contact actions are not automatically described as qualified leads. |
Agree the channels, asset supply, review rounds, reply hours and escalation contact. Publishing capacity should fit the business’s ability to approve content and answer people.
Make publishing and replying one connected routine
A social media plan should explain why each post exists. Education, genuine work, product details and timely updates serve different purposes. A calendar is useful when it ties those purposes to available assets and a realistic approval process.
Agree who supplies photos, approves factual claims and answers questions requiring business knowledge. A management scope may include publishing and basic moderation without covering every sales or support conversation. Escalation rules prevent the wrong person from improvising an answer.
Review useful responses and relevant enquiries alongside reach and engagement. A popular post may attract people who cannot buy the offer. Keep the enquiry route clear and use approved source tracking where available without equating likes with revenue.
Free social media review
Start with a clear scope and a practical next step.
Tell us what you want to improve and share the relevant website or project details. We will review the starting point, recommend a suitable scope and provide a custom quote.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
Process
How the work is delivered
Review the starting point
Review the current setup, examples of the problem and the information needed to agree the work.
Agree scope and sign-off
We agree the audience, channels, brand voice and content supply. The calendar identifies the purpose of each post and gives your team a workable approval route.
Deliver and review
Publishing, moderation and reporting follow the agreed schedule. Unusual questions and complaints go to your nominated contact; reply hours are confirmed rather than assumed.
Hand over the next steps
Review the agreed outputs together. Confirm what your team maintains and what needs a separate ongoing arrangement.
What progress should mean
Measures that match the work
Review useful engagement, profile visits and recorded enquiries. Reach and follower totals provide context but do not establish sales.
A record of delivery
See what was completed, reviewed and still dependent on access or approvals. Project delivery and business results are reported separately.
Clear limits in the data
We explain what can be verified and where a result is only an estimate. Contact clicks, conversations and sales are different actions.
Scope and responsibilities
You keep ownership of your business accounts and approved deliverables under the agreed contract. Any third-party licences, subscriptions or usage fees are identified before you commit.
Do you answer every customer message as part of management?
That depends on the agreed scope. Define which replies can use approved information and which need your team. Sensitive questions, complaints or sales decisions should have an escalation owner. Publishing access does not automatically include full customer support.
What if we do not have enough photos or video?
We can agree formats around the information and approved assets available. A shoot, new graphics or video production is separately scoped rather than assumed.
Who replies to difficult comments?
The plan names an escalation contact. Complaints, specialist advice and unusual requests go to that person; moderation is not an unlimited customer-support service.
Do we approve posts?
Yes, before they are published.
How is Social media management priced?
We quote against your goals, current setup and agreed scope. The quote separates delivery from third-party costs and ongoing support. You receive a custom quote within 2 working days.
How long does the work take?
The timeline follows the size of the agreed scope, access, content and approvals. We confirm milestones in the quote; a simple change and a full implementation need different schedules.
How will we communicate?
Your point of contact agrees a review rhythm with you. We use email, WhatsApp and scheduled calls, with decisions and scope changes recorded clearly.
What do you need to get started?
Share your current website or system, your main goal and examples of what is not working. We then agree the access and information needed for discovery.
Is everything included in the free review?
No. The free initial review helps define the next step. Detailed research, design, implementation and ongoing support are included only when stated in your quote.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days