Tangensys • Plan, deliver, measure
LinkedIn marketing
Turn expertise into useful content for the people involved in a B2B purchase. Company posts and leadership posts serve different purposes.
The work to plan together
A scope shaped around this requirement.
- Content plan for company and leadersScope
- Writing and designReview
- PublishingCheck
- PlanTopics from customer questions
- CreateDrafts in your brand voice
- ApproveYour team signs off
- Publish and reviewResults checked each month
In short
What does LinkedIn marketing involve?
LinkedIn marketing builds organic presence for your company page and leaders, with content that supports B2B sales and hiring.
When LinkedIn marketing is a useful fit
B2B companies
Explain expertise and buyer problems in a format useful to professional decision-makers.
Founders and leaders
Develop approved points of view without inventing personal experiences or achievements.
Employers hiring talent
Show accurate role and company information while keeping recruitment enquiries distinct from sales.
Problems worth addressing first
Use these situations to identify the work that deserves attention before expanding the scope.
- The company page is inactive
- Leaders want to post but lack time
- Content does not support sales
A practical example
A supplier can explain a procurement problem with a short practical example, then link to a page that helps the buyer evaluate the solution.
This is an illustrative scenario to explain the approach, not a claimed client project.
The work we can include
The final quote identifies the deliverables, quantities, approvals and exclusions. Select the work that serves your goal rather than assuming every item is required.
- Content plan for company and leaders
- Writing and design
- Publishing
- Engagement reporting
Where we usually begin
We agree profile access, approval and publication responsibilities. Paid LinkedIn campaigns and unsolicited outreach are outside organic content scope unless included.
Practical detail
Connect content to a B2B buying question
An illustrative professional-services plan uses the company page for service clarity and a leader’s voice for informed discussion. Both should help a buyer understand a real business problem.
| Part of the work | Example output | How to review it |
|---|---|---|
| Company post | A practical explanation of one service and who it fits | The next step leads to the relevant information rather than a generic sales page. |
| Leader post | An approved observation from actual experience | The author verifies the example and approves publication. |
| Conversation handover | A useful response and a nominated sales owner | Interest is recorded without inventing a qualified opportunity. |
| Review | Relevant engagement, enquiries and CRM outcomes where available | Pipeline is reported only when the sales records support it. |
Do not treat every reaction as buying intent. The plan should identify the audience, approval route and the point at which a staff member takes over.
Support a business conversation rather than only a posting schedule
LinkedIn activity needs a defined professional audience and a reason for that audience to care. Useful posts can explain a practical problem, a verified process or an informed perspective. Broad motivational content may earn engagement without helping a buyer understand the service.
Separate company-page publishing, personal-profile support and paid campaigns. Each has different access and approval needs. Employee experience and project claims must come from real approved sources; they cannot be invented to make the content sound authoritative.
Review relevant discussions, site visits and qualified follow-up where the records support it. A connection or reaction is not a sales opportunity. Keep the next step appropriate to the relationship rather than treating every interaction as permission for repeated pitches.
Free social media review
Start with a clear scope and a practical next step.
Tell us what you want to improve and share the relevant website or project details. We will review the starting point, recommend a suitable scope and provide a custom quote.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
Process
How the work is delivered
Review the starting point
Review the current setup, examples of the problem and the information needed to agree the work.
Agree scope and sign-off
We agree the audience, channels, brand voice and content supply. The calendar identifies the purpose of each post and gives your team a workable approval route.
Deliver and review
Publishing, moderation and reporting follow the agreed schedule. Unusual questions and complaints go to your nominated contact; reply hours are confirmed rather than assumed.
Hand over the next steps
Review the agreed outputs together. Confirm what your team maintains and what needs a separate ongoing arrangement.
What progress should mean
Measures that match the work
Review relevant engagement, referral visits and conversations with target accounts. Track pipeline only where CRM records support the connection.
A record of delivery
See what was completed, reviewed and still dependent on access or approvals. Project delivery and business results are reported separately.
Clear limits in the data
We explain what can be verified and where a result is only an estimate. Contact clicks, conversations and sales are different actions.
Scope and responsibilities
You keep ownership of your business accounts and approved deliverables under the agreed contract. Any third-party licences, subscriptions or usage fees are identified before you commit.
Can company and personal profiles use the same content?
They can share a topic, but their perspective and authorship should remain clear. A company update and a person’s experience are different statements. Adapt with the owner’s input and approval rather than publishing identical invented opinions under several names.
Can you write in a business leader’s voice?
We need their inputs, examples and approval. We can edit and structure the material without inventing personal experiences or opinions.
Is outreach included in organic LinkedIn marketing?
Only when explicitly scoped. Publishing, advertising and person-to-person outreach are separate activities with different responsibilities.
Do you post on our behalf?
For company pages, yes; for personal profiles we draft posts for you to publish.
How is LinkedIn marketing priced?
We quote against your goals, current setup and agreed scope. The quote separates delivery from third-party costs and ongoing support. You receive a custom quote within 2 working days.
How long does the work take?
The timeline follows the size of the agreed scope, access, content and approvals. We confirm milestones in the quote; a simple change and a full implementation need different schedules.
How will we communicate?
Your point of contact agrees a review rhythm with you. We use email, WhatsApp and scheduled calls, with decisions and scope changes recorded clearly.
What do you need to get started?
Share your current website or system, your main goal and examples of what is not working. We then agree the access and information needed for discovery.
Is everything included in the free review?
No. The free initial review helps define the next step. Detailed research, design, implementation and ongoing support are included only when stated in your quote.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days