Tangensys • Plan, deliver, measure
Instagram marketing
Show what the business does through a repeatable visual system. Posts, reels, stories and highlights should help people evaluate and contact the business.
The work to plan together
A scope shaped around this requirement.
- Content plan and reelsScope
- Captions and hashtagsReview
- Stories and highlightsCheck
- PlanTopics from customer questions
- CreateDrafts in your brand voice
- ApproveYour team signs off
- Publish and reviewResults checked each month
In short
What does Instagram marketing involve?
Instagram marketing grows a brand’s organic presence on Instagram with posts, reels and stories that turn followers into customers.
When Instagram marketing is a useful fit
Consumer brands
Use product demonstrations and clear next steps rather than repeatedly posting sales posters.
Restaurants, salons and gyms
Show genuine work, practical visitor information and a manageable enquiry route.
Fashion and jewellery brands
Plan visual detail and product context that helps shoppers judge suitability.
Problems worth addressing first
Use these situations to identify the work that deserves attention before expanding the scope.
- Reach is falling
- Followers do not buy
- Reels take too long to make
A practical example
A studio can use a reel to show its process, a carousel to answer common questions and a highlight to explain booking and prices it has approved.
This is an illustrative scenario to explain the approach, not a claimed client project.
The work we can include
The final quote identifies the deliverables, quantities, approvals and exclusions. Select the work that serves your goal rather than assuming every item is required.
- Content plan and reels
- Captions and hashtags
- Stories and highlights
- DM and comment handling
- Reporting
Where we usually begin
Asset supply, filming, licensed music, reply hours and posting volume are agreed. Growing reach does not guarantee followers will buy.
Practical detail
Make the profile useful after the first view
An illustrative local service profile uses a reel to introduce the work, a carousel to answer a question and a highlight to explain the booking route.
| Part of the work | Example output | How to review it |
|---|---|---|
| Reel | A short approved demonstration or explanation | The content shows the service accurately and uses permitted assets. |
| Carousel | One decision question answered over a clear sequence | The reader can understand suitability without opening a DM. |
| Highlight | Services, work evidence and contact instructions | Old offers and unavailable services are not left looking current. |
| DM handover | A response guide and staff contact | Personal or complex questions move to the appropriate person. |
Asset supply, frequency and reply coverage follow the agreed scope. A polished feed is useful only if it explains the offer and the business can respond.
Give discovery a clear path to useful information
Instagram content can introduce an offer visually, but the profile still needs to explain who the business helps and how to take the next step. Use genuine product or service demonstrations rather than attractive posts that omit the buying context.
Choose formats from the assets and effort your team can sustain. A repeatable demonstration or question series may be more useful than chasing every trend. Approved captions, accessible text and a sensible link or messaging route make the content easier to act on.
Review profile actions, relevant messages and staff feedback with reach. Separate casual engagement from suitable customer interest. Paid promotion, creator partnerships and organic publishing are different scopes and should not share an unexplained performance total.
Free social media review
Start with a clear scope and a practical next step.
Tell us what you want to improve and share the relevant website or project details. We will review the starting point, recommend a suitable scope and provide a custom quote.
The initial review is free. Delivery, third-party charges and ongoing support are quoted separately.
Process
How the work is delivered
Review the starting point
Review the current setup, examples of the problem and the information needed to agree the work.
Agree scope and sign-off
We agree the audience, channels, brand voice and content supply. The calendar identifies the purpose of each post and gives your team a workable approval route.
Deliver and review
Publishing, moderation and reporting follow the agreed schedule. Unusual questions and complaints go to your nominated contact; reply hours are confirmed rather than assumed.
Hand over the next steps
Review the agreed outputs together. Confirm what your team maintains and what needs a separate ongoing arrangement.
What progress should mean
Measures that match the work
Report meaningful engagement, profile actions and enquiries. Separate website and WhatsApp taps from confirmed conversations or purchases.
A record of delivery
See what was completed, reviewed and still dependent on access or approvals. Project delivery and business results are reported separately.
Clear limits in the data
We explain what can be verified and where a result is only an estimate. Contact clicks, conversations and sales are different actions.
Scope and responsibilities
You keep ownership of your business accounts and approved deliverables under the agreed contract. Any third-party licences, subscriptions or usage fees are identified before you commit.
Should every Instagram post try to sell?
No. Some posts explain, reassure or answer recurring questions. The overall profile should still make the offer and contact route clear. Agree a mix around the customer decision rather than repeating the same sales message in every format.
Do we need to appear in every video?
No. Suitable formats depend on the service and available assets. Staff demonstrations, approved work images and useful graphics can support the plan.
Do you manage direct messages?
That depends on the engagement. Agree response hours, approved answers and escalation before treating DM handling as included.
Do you also run Instagram ads?
Yes, through Meta ads.
How is Instagram marketing priced?
We quote against your goals, current setup and agreed scope. The quote separates delivery from third-party costs and ongoing support. You receive a custom quote within 2 working days.
How long does the work take?
The timeline follows the size of the agreed scope, access, content and approvals. We confirm milestones in the quote; a simple change and a full implementation need different schedules.
How will we communicate?
Your point of contact agrees a review rhythm with you. We use email, WhatsApp and scheduled calls, with decisions and scope changes recorded clearly.
What do you need to get started?
Share your current website or system, your main goal and examples of what is not working. We then agree the access and information needed for discovery.
Is everything included in the free review?
No. The free initial review helps define the next step. Detailed research, design, implementation and ongoing support are included only when stated in your quote.
Explore the related services
Let’s agree the right next step.
Tell us your goals and current setup. We’ll recommend a practical starting point and provide a custom quote.
Custom quote within 2 working days