International SEO
International SEO Services
Show the right version of your website in each country.
Businesses selling in several countries or languages need search engines to show the right version to each audience. Tangensys plans URL structures, hreflang and localised content so each market sees relevant pages.
How the work fits together
What is international SEO
- MarketsCountries and languages
- StructureURLs and hreflang
- LocalisationNot just translation
- ReportingBy market
In short
What is international SEO?
International SEO sets up a website so search engines show the right country or language version to each user. It covers URL structure, hreflang, localised content and market-specific keyword research.
- SearchA customer looks for a service you offer
- Relevant pageA page that answers their question
- Enquiry routeCall, WhatsApp or form
- Completed enquiryCounted separately from contact clicks
Who it helps
Each market needs its own relevant pages.
Prices, terms, spelling and search habits differ between countries. We plan which pages each market needs and set them up so search engines can tell them apart.
Exporters
Selling into new countries.
Online stores
Shipping to several markets.
Service firms
Serving clients abroad.
Common problems
What goes wrong with international sites?
The wrong country version ranks
Visitors see irrelevant prices or terms.
hreflang errors
Search engines ignore the setup.
Translated pages miss local searches
Wording does not match local habits.
Markets compete with each other
Duplicate versions cannibalise.
Starting point
Where we usually begin
We usually begin with your target markets.
Confirm markets and languages
Based on sales and plans.
Choose structure and hreflang setup
Subfolders, subdomains or domains.
Localise key pages
For each market.
Deliverables
What the service includes
Market research
Keywords and competition per country.
URL structure and hreflang
Set up and tested.
Localisation
Content adapted for each market; translation arrangements agreed per project.
Technical setup
Geotargeting signals and sitemaps.
Local mentions
Relevant sites in each market.
Market reporting
Visibility and enquiries per country.
Separate language, market and genuine service availability
International SEO begins with the markets the business can actually serve. A language version and a regional offer are not always the same thing. Delivery, currency, support and approved content can differ, so the structure should reflect those facts.
Review whether existing pages need maintained alternatives or whether one clear international page is sufficient. Translation alone does not create local credibility. Regional targeting and technical annotations should follow the actual site architecture and supported alternatives.
Check links, canonical references and the implemented regional relationships with the developer. Qualified reviewers approve language and market claims. Report useful visits and enquiries by the available market data rather than assuming a country folder proves local demand.
Free SEO website audit
Get a free SEO audit and a quote tailored to your business.
Share your website. We’ll review key SEO issues, recommend priorities and provide a quote for the work your business needs.
The audit is free. Any ongoing SEO work is quoted separately.
Related approaches
Local visibility and AI search
Local SEO for nearby customers
If customers visit you or need you nearby, local SEO supports your wider website strategy.
Explore local SEO
Clearer content for AI search
Accessible pages, clear business facts and helpful answers support organic search and Google’s AI features; Google decides when a site appears.
Explore AI search optimisationProcess
How the work runs
Confirm markets
Countries and languages that matter.
Structure and hreflang
Setup tested before launch.
Localise key pages
Content adapted for each market.
Report by market
Results for each country or language.
Measurement
How international SEO is measured
Visibility by market
Search visibility in each target country.
Visits by market
Organic visits from each country or language.
Enquiries by market
Completed enquiries or sales per market.
Do we need a separate page for every country?
No. Create a maintained alternative where it serves a genuine audience and provides relevant information. Near-identical country pages with no real differences can be less useful. Start with the markets, content resources and delivery commitments you can support.
How long does it take to see results?
Setup and hreflang fixes take effect as search engines recrawl; building visibility in a new market usually takes several months.
Do you translate content?
Translation arrangements are agreed per project; content should be reviewed by fluent speakers.
Subfolders or separate domains?
Subfolders suit most businesses; we recommend based on your markets and resources.
How is international SEO priced?
By number of markets and scope; custom quote within 2 working days.
Can you fix our existing hreflang?
Yes, as part of the technical setup.
What do you need to get started?
Your website, main services, target customers and markets. During onboarding we agree access to your website, Search Console and analytics.
Related services and locations
Let’s work out what your website needs.
Send us your website and tell us which services you want more enquiries for. We’ll discuss the priorities and recommend the next step.
Custom quote within 2 working days