Amazon ads
Amazon Ads Management
Grow Amazon sales at a sustainable advertising cost.
Amazon advertising rewards careful keyword and bid management. Tangensys runs Sponsored Products, Sponsored Brands and Sponsored Display campaigns focused on profitable sales.
How the work fits together
What does Amazon ads management involve
- KeywordsSearch terms reviewed
- BidsBy profitability
- StructureNo overlap
- ACoSSales versus spend
In short
What does Amazon ads management involve?
Amazon ads management structures campaigns, manages keywords and search terms, adjusts bids and reports on sales and advertising cost of sale (ACoS).
- Amazon adSponsored product, brand or display placement
- Product detail pageImages, details and reviews on Amazon
- PurchaseCompleted on Amazon
- Recorded ordersReported in Amazon’s advertising data
Purchases and revenue are reported where tracking or platform records support them.
Who it helps
Amazon ads need constant attention.
Search terms, competitors and costs change daily. Regular reviews keep spend on terms that sell.
Amazon sellers
Growing sales on the marketplace.
Brands with registered stores
Sponsored Brands and Stores.
D2C brands
Selling on Amazon and their own store.
Common problems
Common Amazon ads problems
ACoS too high
Spend outpaces sales.
Campaigns compete with each other
Overlapping keywords.
Wasted search terms
Irrelevant terms trigger ads.
Weak listings
Ads send traffic to pages that do not convert.
Starting point
Where we usually begin
We usually begin with an account review.
Review search terms and spend
Cut waste first.
Restructure campaigns
Clear roles.
Optimise bids for profit
Target ACoS.
Deliverables
What the service includes
Campaign structure
Sponsored Products, Brands and Display.
Keyword and search term management
Harvesting and negatives.
Bid optimisation
By profitability.
Listing feedback
Improvements that help ads convert.
ACoS and sales tracking
By campaign and product.
Reporting
Sales, ACoS and changes made.
Review marketplace readiness before increasing spend
Amazon advertising needs accurate listings, available stock and a clear commercial objective. Product links, marketplace, account access and actual margins are more useful starting inputs than a generic business website. Listing issues can limit the value of campaign changes.
Choose the product group and supported account approach after reviewing current access. Keep listing work, advertising management and merchant operations distinct. Budget authority and marketplace-specific requirements belong in the approved plan.
ACoS means ad spend divided by attributed sales, expressed as a percentage. ROAS is reported separately as attributed revenue divided by ad spend. Neither figure alone shows profit; review margins, fees, returns and attribution alongside them.
Free ads review
See where your ad budget could work harder.
Share your Amazon store or product links and, if you have one, access to your ad account. We will review campaigns, search terms and listings, outline priorities and provide a quote.
The review is free. Ad spend is paid to the platforms; management is quoted separately.
Related approaches
Ads work better with strong pages
Landing pages that match the ad
Focused pages with a clear next step turn more clicks into enquiries.
Explore landing page design
SEO alongside paid search
Ads bring visibility now; SEO builds visibility that keeps working.
Explore SEO servicesProcess
How the work runs
Check tracking
Completed actions counted correctly before spend changes.
Plan and quote
Goals, budgets and structure; quote within 2 working days.
Launch campaigns
Focused campaigns with matched landing pages.
Review and optimise regularly
Adjust campaigns using enquiries, sales and lead-quality feedback, with monthly reporting.
Measurement
How Amazon campaigns are measured
Ad-attributed sales
Sales Amazon attributes to your campaigns.
Advertising cost of sales (ACoS)
Advertising spend as a percentage of ad-attributed sales. On its own it does not show profit; we review it alongside your margins.
Return on ad spend
Reported separately where useful: ad-attributed sales divided by advertising spend.
- Product views and cartsShow interest, not a purchase
- Recorded purchasesOrders recorded by tracking or the platform
- RevenueWhere tracking or platform records support it
What if our product listing is not ready for advertising?
Identify the missing data, images, stock or commercial information first. Advertising cannot reliably repair those gaps. The scope can separate listing preparation from campaign management and confirm launch only after the relevant prerequisites are reviewed.
Which marketplaces do you cover?
We confirm marketplaces and regions in your quote.
How is Amazon ads management priced?
Management is quoted for the scope; ad spend is paid to Amazon.
How quickly will results improve?
Waste can be cut quickly; profitable growth builds over weeks.
Do you manage listings too?
We give feedback on listings; full listing work is quoted separately.
What do you need to get started?
Your Amazon store or product links, the marketplace you sell on, your goals and access to your existing ad account where available. Your own website is optional.
Related services and locations
Let’s work out what your Amazon campaigns need.
Share your Amazon store or product links and tell us which products you want to grow. We’ll recommend a practical next step.
Custom quote within 2 working days