PPC audit
PPC Audit
Find where your ad budget is being wasted, and what to fix first.
A PPC audit reviews your Google, Meta or other ad accounts for tracking gaps, wasted spend and missed opportunities. Tangensys offers a free initial ads review and a comprehensive written audit for teams that need full documentation.
How the work fits together
What does a PPC audit include
- TrackingCounting the right actions
- StructureCampaigns and budgets
- TargetingKeywords and audiences
- PrioritiesOrdered changes
In short
What does a PPC audit include?
A PPC audit reviews tracking, account structure, keywords and audiences, ads and landing pages, then lists prioritised changes with the reasons for each.
- CampaignSearch, Shopping or social ads
- Landing pageMatches the ad’s offer
- Contact clickA call or WhatsApp click shows interest only
- Completed enquiryA form sent or a contact confirmed
Who it helps
Two levels of review, for different needs.
The free initial review highlights key issues and recommends priorities as part of a quote. The comprehensive audit is a detailed written report for in-house teams or agencies needing an independent assessment.
Free initial ads review
Key issues, priorities and a quote.
Comprehensive written audit
Detailed findings and prioritised changes, quoted separately.
Independent check
A second opinion on your current management.
Common problems
When is a PPC audit most useful?
Costs rising without more enquiries
Find out why.
Tracking you do not trust
Check what is counted.
Changing agency
Document the starting point.
Accounts not reviewed in months
Catch accumulated waste.
Starting point
Where we usually begin
Every audit follows the same core steps.
Review tracking
What is counted as a conversion.
Review structure and targeting
Where spend goes.
Prioritise changes
By impact and effort.
Deliverables
What the comprehensive audit includes
Tracking review
Conversions, values and contact clicks versus confirmed actions.
Structure and budget review
Campaigns, overlap and allocation.
Keyword and audience review
Search terms, negatives and audiences.
Ad and creative review
Relevance and testing.
Landing page review
Match and speed.
Prioritised recommendations
With estimated impact and effort.
Practical detail
What an actionable finding looks like
This sample shows the format of a useful finding. It is not a diagnosis of a real client account or a promise of every item in the free review.
| Part of the work | Example output | How to review it |
|---|---|---|
| Finding | A failed form still fires the enquiry event | Keep the affected URL or event and the test evidence. |
| Priority/action | Correct success-only triggering before spend expansion | Name the implementer and approval dependency. |
| Validation | Accepted form creates one event; error creates none | Record pass/fail and remaining issues. |
| Audit levels | A free review can identify a starting issue; a detailed audit scopes wider evidence and findings | Implementation or monthly reporting is included only if separately agreed. |
Use the audit to make a spend decision
A PPC audit should answer where the current setup may waste spend or obscure useful outcomes. Account structure, offers, destinations and tracking need to be considered together. A list of settings does not necessarily identify the commercial problem.
A free ads review can identify a starting issue. A detailed audit is separately scoped around account access, evidence and written findings. Implementation, creative production and ongoing management are included only if agreed.
Retain the finding, supporting evidence, recommended action and test. For tracking issues, include successful, failed and repeated submission behaviour. The handover should identify budget authority and remaining uncertainties; an audit does not promise a profitable campaign.
Start with the free initial ads review
Find out where your ad budget is leaking.
Share your website and, if you have one, read-only access to your ad account. We will review tracking, campaigns and landing pages, outline priorities and provide a quote.
The initial review is free. A comprehensive written audit and any account management are quoted separately.
Related approaches
Ads work better with strong pages
Landing pages that match the ad
Focused pages with a clear next step turn more clicks into enquiries.
Explore landing page design
SEO alongside paid search
Ads bring visibility now; SEO builds visibility that keeps working.
Explore SEO servicesProcess
How the work runs
Agree scope
Accounts, platforms and access.
Review accounts and data
Tracking, structure, targeting and pages.
Prepare prioritised findings
Changes ordered by impact and effort.
Explain recommendations
A walkthrough for your team.
Measurement
What a good audit delivers
Clear findings
Problems explained with evidence.
Prioritised changes
What to fix first, and why.
Actionable handover
Enough detail to implement. Ongoing reporting only applies if separately agreed.
Can we implement the PPC audit with our current manager?
Yes, if responsibilities are agreed. Provide clear findings and sign-off checks, then have the nominated manager review and implement approved changes. Follow-up validation and ongoing management are separate parts of the scope where included.
Is the PPC audit free?
The initial ads review is free. A comprehensive written audit is quoted separately.
Do you need account access?
Read-only access is enough for the audit.
How long does an audit take?
The initial review is part of the quote process; a comprehensive audit’s turnaround is stated in the quote.
Will you manage the account afterwards?
If you wish; management is quoted separately.
What do you need to get started?
Your website, the services or products to promote, target areas and read-only access to any existing ad accounts.
Related services and locations
Let’s work out what your website needs.
Send us your website and tell us which services you want more enquiries for. We’ll discuss the priorities and recommend the next step.
Custom quote within 2 working days