Google Shopping
Google Shopping Ads
Show your products, prices and store in Google results.
Shopping ads display product images, prices and your store name directly in search results. Tangensys sets up Merchant Center, improves your product feed and manages Shopping and Performance Max campaigns for profitable sales.
How the work fits together
How do Google Shopping ads work
- Product feedComplete and accurate
- MarginsStructure by value
- CampaignsShopping and PMax
- RevenueReturn on ad spend
In short
How do Google Shopping ads work?
Shopping ads use your Merchant Center product feed to show products in Google results. Performance depends on feed quality, campaign structure by margin and accurate conversion values.
- Shopping adProduct, price and store shown in search
- Product pageMatches the ad and the product feed
- CheckoutA simple path to buy
- Recorded purchaseCounted from tracking or platform records
Purchases and revenue are reported where tracking or platform records support them.
Who it helps
Your feed is your ad.
Titles, images, prices and attributes in your feed decide which searches show your products. A strong feed and margin-aware campaigns drive profitable sales.
Online stores
Products across many categories.
Retailers
Online and local inventory.
D2C brands
Growing direct sales.
Common problems
What holds Shopping campaigns back?
Disapproved products
We fix Merchant Center issues.
Weak titles and attributes
We improve the feed.
Spend on low-margin products
We structure by margin.
Unclear returns
We track revenue and conversion values.
Starting point
Where we usually begin
We usually begin with Merchant Center.
Fix feed and disapprovals
Eligibility first.
Structure by margin
Spend where profit is.
Track revenue accurately
Conversion values set.
Deliverables
What the service includes
Merchant Center setup
Account, policies and disapproval fixes.
Feed optimisation
Titles, images and attributes.
Margin-based structure
Campaigns by product value.
Shopping and Performance Max
Managed with clear goals.
Conversion values
Revenue tracked accurately.
Reporting
Revenue, return on ad spend and product performance.
Connect feed accuracy with purchase economics
Shopping campaigns depend on accurate catalogue records and a useful product destination. Review identifiers, availability, price and landing-page consistency before treating low performance as an advertising-only problem. The merchant owns the actual product facts.
Select a product group with a clear commercial objective and enough information to evaluate it. Stock, returns, delivery and margin affect the decision. Feed repair, store development and campaign management should have distinct responsibilities.
ROAS means attributed revenue divided by ad spend. It does not alone show profit. Review it with margins and other relevant costs, and keep attribution limitations visible. Product approval and future sales cannot be guaranteed by a completed campaign setup.
Free ads review
See where your ad budget could work harder.
Share your website and, if you have one, read-only access to your ad account. We will review tracking, campaigns and landing pages, outline priorities and provide a quote.
The review is free. Ad spend is paid to the platforms; management is quoted separately.
Related approaches
Ads work better with strong pages
Landing pages that match the ad
Focused pages with a clear next step turn more clicks into enquiries.
Explore landing page design
SEO alongside paid search
Ads bring visibility now; SEO builds visibility that keeps working.
Explore SEO servicesProcess
How the work runs
Check tracking
Completed actions counted correctly before spend changes.
Plan and quote
Goals, budgets and structure; quote within 2 working days.
Launch campaigns
Focused campaigns with matched landing pages.
Review and optimise regularly
Adjust campaigns using enquiries, sales and lead-quality feedback, with monthly reporting.
Measurement
How Shopping campaigns are measured
Revenue
Sales attributed to campaigns, where tracking supports it.
Return on ad spend
Revenue attributed to ads divided by advertising spend. On its own it does not show profit; we review it alongside your margins.
Conversion rate
Share of ad visitors who buy.
Why can good ROAS still hide a weak business result?
Revenue can be high while product margins, returns or other costs are also high. Confirm which revenue and spend are included, then review the commercial context. Advertising efficiency and business profit are related but different measures.
Do you fix feed disapprovals?
Yes, as part of Merchant Center setup and maintenance.
How is Shopping ads management priced?
By catalogue size and scope; ad spend is paid to Google.
How quickly will Shopping ads work?
Products can show soon after approval; profitable structure takes a few weeks of data.
Do we need Performance Max?
Often useful; we decide based on your catalogue and goals.
What do you need to get started?
Your website, the services or products to promote, target areas and read-only access to any existing ad accounts.
Related services and locations
Let’s work out what your website needs.
Send us your website and tell us which services you want more enquiries for. We’ll discuss the priorities and recommend the next step.
Custom quote within 2 working days